Marketing Operations Specialist

About this role:

As a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform (Eloqua) and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.

Email Operations

• Campaign Planning:
  Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.

• Email Creation:
  Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables

• Marketing Automation Configuration:
  Build email streams according to campaign logic in marketing automation platform

• Campaign Testing:
  Stage and test emails, quality check emails, audience/segmentation and campaign logic

• Deployment:
  Execute email marketing (schedule, send and measure)

• Quality Assurance:
  Monitor campaigns to ensure automation is working as designed

• Reporting:
  Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)

• Campaign Optimization:
  Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)

Marketing Automation Systems Development

• Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems

• Bachelor's Degree, preferred

• 2+ years of applicable work experience

• Experience with Marketing Automation, Eloqua experience (preferred)

• Proficient in HTML for email building

• Proficient in Excel

• Previous experience with CMS or CRM (preferred)

• Business acumen and professional verbal/non-verbal communication skills

• Ability to build and maintain relationships with a high degree of professionalism

• Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution

• Creative problem solver with excellent verbal and written communications skills

• Confident, self-motivated individual with strong bias toward action

#LI-MG5

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's…