Senior Director - Partnership Solutions

POSITION TITLE:

Senior Director – Partnership Solutions EMPLOYMENT STATUS:
Full Time DEPARTMENT NAME:
Partnership Sales & Ticketing POSITION FUNCTION:

The Big 12 Conference seeks qualified applicants to join its team as Senior Director – Partnership Solutions. This individual will be responsible for maximizing the value and impact of the Conference's corporate partnership portfolio by overseeing partnership strategy, activation, service, innovation, measurement, and optimization.

Senior Director – Partnership Solutions will serve as a senior strategic resource for Big 12 partners, developing creative solutions that advance partner objectives while strengthening the Conference's commercial platform. This individual will work closely with Big 12 Marketing and other internal departments to create integrated programs that leverage the Conference's events, media, digital platforms, intellectual property, member institutions, student-athletes, and fan base.

The ideal candidate combines sophisticated brand marketing expertise with an exceptional commitment to client service and a commercial mindset focused on driving partner value, retention, renewal, and growth.

• Lead the strategy, management, service, and optimization of the Big 12 Conference's corporate partnership portfolio
• Serve as a senior strategic advisor to key brand partners, developing a deep understanding of their business objectives, marketing priorities, audiences, and measures of success
• Develop comprehensive annual partnership strategies designed to maximize utilization, effectiveness, and value of contracted assets
• Lead the development of innovative partnership concepts and activation platforms that differentiate the Big 12 in the marketplace
• Collaborate closely with Big 12 Marketing to integrate corporate partners into Conference marketing campaigns, fan initiatives, content, digital platforms, championship events, and other strategic priorities
• Work cross-functionally with Marketing, Communications, Digital, Events, Creative, Sales, and other departments to ensure seamless execution of integrated partnership programs
• Oversee the fulfillment and delivery of contractual partnership assets across Conference platforms and events
• Establish best-in-class standards and processes for partner onboarding, planning, communication, activation, reporting, and annual reviews
• Develop measurement and reporting strategies that clearly demonstrate partnership performance, business impact, and return on investment
• Proactively identify opportunities to optimize existing partnerships through new assets, enhanced activation, emerging technologies, content, data, media, and other innovative solutions

• Develop and present strategic business reviews and recommendations to partners and internal leadership
• Lead renewal strategy for key Big 12 corporate partners in collaboration with the Conference's

revenue leadership and sales team

• Identify opportunities to expand existing partnerships through incremental investment, additional rights, new programs, and broader Conference integration
• Partner with the sales team during the development of new business proposals to ensure partnership concepts are innovative, executable, and aligned with brand objectives
• Maintain a strong understanding of sponsorship, sports marketing, consumer, media, technology, and cultural trends and apply those insights to the Big 12 partnership portfolio
• Build strong relationships with senior-level executives at partner organizations and agencies
• Serve as an internal thought leader on partnership marketing, activation, innovation, and brand strategy
• Help establish the Big 12 as a best-in-class property for corporate partners through exceptional strategy, creativity, execution, and…