Marketing Communications Consultant

Career Area:

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands.

We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

As a Marketing Communications Consultant, you will be a consultant and divisional expert in Marketing Communications for support in region(s) with Electric Power having a focus on the promotion of diesel and gas generator sets and associated products and services.

• Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.

• Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include , SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.

• Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.

• Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.

• Overall, you can expect to:

  • Own and lead the execution of marketing programs from start to finish

  • Manage and control assigned budgets

  • Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including trade shows.

  • Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets.

  • Monitor, analyze and action to improve campaign results.

  • Analyze industry trends and the competitive environment.

Level Extensive

Experience:

• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.

Level Working Knowledge:

• Demonstrates experience participating in productive collaborative processes.
• Under guidance, initiates collaborative…