Senior Ecommerce Manager

Description

GSM Outdoors is seeking a results-driven

GSM Outdoors is seeking a results-driven Senior Ecommerce Manager to lead the day-to-day performance and optimization of key direct-to-consumer (DTC) e-commerce websites across our growing portfolio of outdoor and fishing brands.

This role serves as the dedicated digital “Store Manager” for assigned ecommerce properties, with a primary focus on driving revenue, improving conversion, increasing Average Order Value (AOV), and delivering a seamless digital shopping experience. The Senior Ecommerce Manager will own the operational, technical, and transactional health of the storefronts while partnering closely with Digital Marketing, Brand, Creative, Product, and other cross‑functional teams to turn traffic into customers.

The Senior Ecommerce Manager is responsible for the day-to-day management, optimization, and performance of assigned direct-to-consumer e‑commerce websites. This position oversees website merchandising, product presentation, promotional execution, email marketing, e‑commerce campaigns, and site functionality while working closely with paid advertising teams to maximize revenue from inbound traffic.

The Senior Ecommerce Manager will monitor monthly sales targets and e‑commerce KPIs, identify opportunities to improve conversion and AOV, manage website support tickets and technical issues, and ensure e‑commerce initiatives are executed accurately and on schedule.

• Serve as the primary digital “Store Manager” for assigned DTC e‑commerce websites.
• Manage and maintain brand websites across e‑commerce platforms, including Big Commerce, Woo Commerce, and Word Press.
• Oversee the day-to-day operational, technical, and transactional health of assigned storefronts.
• Maintain accurate product information, pricing, imagery, merchandising, promotional content, and website functionality.
• Ensure products and promotions are presented effectively throughout the customer journey.
• Identify and resolve website issues that may create friction or negatively impact the customer experience.
• Maintain and prioritize e‑commerce support tickets, coordinating with internal teams and external partners as needed.
• Partner with internal technical and digital teams to troubleshoot and resolve site functionality issues.
• Support website updates, enhancements, new product launches, promotional campaigns, and other e‑commerce initiatives.

• Own e‑commerce performance against established monthly sales targets and business objectives.
• Monitor key e‑commerce metrics, including conversion rate, AOV, revenue, traffic, and customer engagement.
• Identify opportunities to improve conversion rates and reduce friction throughout the online shopping experience.
• Develop and execute merchandising strategies designed to increase product visibility, conversion, cross‑selling, and upselling.
• Analyze customer behavior and e‑commerce performance to identify opportunities for optimization.
• Test and implement improvements to product pages, promotional placements, templates, navigation, and other elements of the customer journey.
• Partner with cross‑functional teams to develop strategies that drive profitable DTC growth.

• Develop, build, execute, and optimize revenue‑driving email marketing campaigns.
• Utilize Klaviyo or comparable email marketing platforms to manage campaigns, segmentation, automations, and reporting.
• Create and maintain automated email flows that support customer acquisition, engagement, retention, and conversion.
• Develop promotional, product‑focused, seasonal, and lifecycle email campaigns.
• Collaborate with Brand and Creative teams to ensure email campaigns…