Marketing Manager

Job Description:

Global Exhibitor Sales Marketing Specialist

Location: Irving, TX
Pay Rate: $42.25/hour
Schedule: 40 hours/week, hybrid
Onsite: 1 day per week (Wednesday preferred)

We are seeking a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies that support exhibitor opportunities within major business conferences and events.

This role will focus on creating and managing multi-channel marketing programs, including email, sponsored content, Linked In, Google Display, video, web content, and lead-generation initiatives. You will partner closely with sales, marketing, content, creative, SEO, and other cross-functional teams to develop compelling messaging, generate qualified leads, improve conversion, and support revenue goals.

The ideal candidate is both analytical and creative
, with strong experience executing campaigns, interpreting performance data, developing content, and collaborating with sales and marketing stakeholders.

• Develop and execute marketing strategies that increase brand awareness and promote exhibiting opportunities.
• Create and manage email, digital, sponsored-content, Linked In, Google, and video marketing campaigns.
• Partner with sales teams to generate, manage, and deliver qualified leads.
• Develop compelling positioning and messaging based on customer insights, market research, and competitive analysis.
• Manage marketing and exhibitor-focused web pages, ensuring messaging and keywords are relevant and effective.
• Evaluate and create video content for sales, email, and digital campaigns.
• Analyze campaign performance, including key metrics, ROI, benchmarks, and conversion rates.
• Conduct content audits and A/B testing to identify opportunities for improvement.
• Recommend changes to marketing and sales processes based on campaign performance and customer insights.
• Monitor top-of-funnel marketing programs and communicate performance findings and recommendations to stakeholders.
• Collaborate with brand, digital, SEO, creative, and content teams to develop marketing assets.
• Research current SEO, content, digital marketing, and consumer behavior trends.
• Work with Sales and Marketing teams to develop exhibitor positioning and messaging that resonates with target buyers.
• Research and document the buyer journey, including information sources, decision-makers, and purchasing considerations.
• Develop internal tools and external collateral to support sales channels and lead generation.
• Support occasional in-person lead-generation activities and onsite marketing initiatives as needed.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in B2B product marketing and value-message development
  , preferably for an executive-level audience.
• Experience with outbound and digital marketing and responsibility for supporting revenue through marketing and sales channels.
• Experience partnering with sales and other client-facing stakeholders.
• Strong knowledge of multi-channel campaign creation, lead management, and pipeline conversion.
• Experience with email campaign execution, campaign analytics/reporting, and lead generation.
• Strong analytical and data-driven mindset.
• Experience with Google Analytics and/or Power BI is a plus.
• Strong written, verbal, presentation, and communication skills.
• Knowledge of fundamental design principles.
• Experience with Canva or similar design tools
  ; ability to create and modify marketing assets using established templates.
• Knowledge of SEO/SEM, web content creation, and content management.
• Adobe Experience Manager experience is a plus.
• Ability to translate customer insights, data, and research into clear, compelling messaging and content.
• Strong project management and organizational skills.

$42.25 / hr