Social Media Manager

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas’ English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann’s or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal.

In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-LF1 Come join the largest baking company in the world and our family of 20,000 associates nationwide!

• Salary Range: $78,600 - $102,200
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

The Manager, Social Media – Non-BBU Brands is responsible for end-to-end oversight, governance, and execution of social media activities across all non-BBU brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.

• Social Media Governance & Oversight Own end-to-end governance of social media activity across all non-BBU brands (e.g., Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre) Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, Tik Tok, Facebook, etc.) Establish and enforce standard operating procedures for social media engagement, posting, and response management Maintain control and visibility over all published and scheduled content
• Legal & Regulatory Review
  • -Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
  • -Ensure adherence to:
    Advertising and promotional regulations Brand guidelines Allergen, health, and product claim requirements
  • -Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
  • -Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
• Content Review, Scheduling & Posting
  • -Review and approve all social media content prior to publication
  • -Manage content calendars, scheduling, and posting cadence across brands
  • -Ensure alignment with:
    Active campaigns and promotions Seasonal initiatives Product launches and marketing activations
  • -Coordinate with agencies to ensure timely execution and accuracy of content
  • -Maintain centralized oversight of posting responsibilities to ensure accountability
• Social Listening, Monitoring & Engagement
  • -Oversee real-time monitoring of social media platforms for:
    Brand mentions Consumer inquiries and complaints Emerging trends and viral content
  • -Ensure timely, accurate, and brand-appropriate responses to consumer interactions
  • -Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action
  • -Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately.
• Front-Line Team Enablement & Communication
  • -Ensure the Consumer Relations team is fully informed of:
    Approved messaging and statements Active promotions and campaigns Viral trends and required response language
  • -Develop and distribute response templates, FAQs, and guidance documents
  • -Provide real-time updates when messaging changes or new risks emerge
  • -Partner with training teams to…