Sales Marketing Specialist

Location: Irving, TX

Pay Rate: $42.25/hour

Schedule: Monday–Friday, 8:00 AM–5:00 PM, 40 hours/week

Hybrid: 1 day onsite per weekd

Contract: October 1, 2026–December 31, 2026

Degree: Bachelor's degree required

• Health, dental, and vision insurance
• 401(k) options
• Weekly pay
• Opportunity to work with a great team

We are seeking a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies that support exhibitor opportunities within major business conferences and events.

This position will manage multi-channel marketing programs across email, sponsored content, Linked In, Google Display, video, web content, and lead generation
. The specialist will work closely with Sales, Marketing, Content, Creative, SEO, and other cross-functional teams to develop compelling messaging, generate qualified leads, improve conversion, and support revenue goals.

The ideal candidate combines strong analytical skills with creativity
, along with experience executing campaigns, analyzing performance data, developing content, and partnering with sales teams.

• Develop and execute marketing strategies that increase brand awareness and exhibiting opportunities.
• Create and manage email, digital, sponsored-content, Linked In, Google, and video campaigns.
• Partner with Sales to generate, manage, and deliver qualified leads.
• Develop positioning and messaging based on customer insights, market research, and competitive analysis.
• Manage exhibitor-focused websites and web pages, ensuring relevant messaging and keywords.
• Evaluate and create video content for Sales, Email, and Digital campaigns.
• Analyze campaign performance, ROI, benchmarks, conversion rates, and other key metrics.
• Conduct content audits and A/B testing to identify opportunities for improvement.
• Monitor top-of-funnel marketing programs and communicate findings and recommendations.
• Collaborate with Brand, Digital, SEO, Creative, and Content teams.
• Research SEO, content, digital marketing, and consumer behavior trends.
• Research and document the buyer journey, including information sources, decision-makers, and purchasing considerations.
• Develop internal tools and external collateral to support sales and lead generation.
• Support occasional in-person lead-generation activities and onsite marketing initiatives.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B product marketing and value-message development experience
  , preferably supporting an executive-level audience.
• Experience with outbound and digital marketing.
• Experience supporting revenue through marketing and sales channels.
• Experience partnering with Sales and client-facing stakeholders.
• Knowledge of multi-channel campaign creation, lead management, and pipeline conversion.
• Experience with email campaign execution, campaign analytics/reporting, and lead generation.
• Strong analytical and data-driven mindset.
• Strong written, verbal, presentation, and communication skills.
• Knowledge of fundamental design principles.
• Experience with Canva or similar design tools is required.
• Knowledge of SEO/SEM, web content creation, and content management.

• Google Analytics
• Power BI
• Adobe Experience Manager
• Video/content creation
• Experience with executive-level B2B audiences
• Strong understanding of competitive analysis and buyer journeys