Vice President of Marketing

Globally recognized for exceptional product performance and versatility,
Fotona develops award-winning aesthetic, medical, and dental laser technologies. With 50+ years of laser expertise and industry leadership, Fotona has sold more than 30,000 systems across 60+ countries. Our reputation for excellence is fueled by our commitment to R&D, uncompromising product quality, and long-term reliability.

Fotona is seeking a strategic, commercially minded Vice President of U.S. Marketing to lead the full U.S. marketing organization and help drive the next stage of growth in our largest and most strategic market. Reporting to the Vice President & General Manager, this leader will own the U.S. marketing strategy and serve as a key member of the U.S. leadership team, partnering closely with Sales, Clinical, Product, Service, and Global Marketing.

The ideal candidate combines sophisticated brand and consumer marketing capabilities with strong commercial instincts and a hands‑on leadership style. This individual will be expected to elevate Fotona's business-to-consumer capabilities, accelerate demand generation, strengthen customer engagement, lead successful product commercialization, and build a high‑performing marketing organization that can scale with the business.

• Own the overall U.S. marketing strategy, annual plan, priorities, and budget in alignment with company growth objectives.
• Serve as a strategic business partner to the Vice President & General Manager and U.S. leadership team, bringing a strong marketing perspective to commercial strategy and business decisions.
• Build and execute integrated demand‑generation strategies that increase awareness, customer acquisition, qualified leads, pipeline contribution, and revenue growth.
• Elevate Fotona's business-to-consumer strategy to create greater consumer awareness and demand for Fotona technologies, treatments, and healthcare provider partners.
• Strengthen Fotona's brand positioning and customer experience across aesthetics, medical, and dental markets while ensuring consistency across channels.
• Lead U.S. product positioning, launches, commercialization, lifecycle marketing, and go‑to‑market planning in close partnership with Product, Clinical, Sales, and Global teams.
• Develop clear customer segmentation, value propositions, messaging, and marketing programs tailored to key specialties, customer types, and stages of the customer journey.
• Lead digital marketing, paid media, social media, content, email, marketing automation, website strategy, customer marketing, public relations, and other integrated channels.
• Oversee national trade shows, customer events, educational programs, symposiums, and experiential marketing initiatives to maximize customer engagement and commercial impact.
• Build and advance KOL, physician advocacy, influencer, and customer‑reference strategies that strengthen credibility, education, and market adoption.
• Establish clear marketing KPIs, dashboards, attribution, and ROI measurement to improve decision‑making, optimize investment, and increase marketing effectiveness.
• Leverage Salesforce (SFDC) and marketing automation tools to optimize lead generation, funnel management, lead nurturing, campaign attribution, pipeline visibility, and conversion of marketing activity into revenue.
• Manage external agencies, vendors, media partners, and other strategic relationships to maximize quality, speed, efficiency, and return on investment.
• Partner closely with the sales organization to improve lead quality, lead conversion, field effectiveness, customer engagement, and alignment between marketing investment and commercial priorities.
• Partner effectively with Global Marketing and other global cross‑functional stakeholders…