Marketing Content & Demand Generation Specialist

Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth. As Wellfit continues to scale, we are investing in a stronger brand presence, more consistent marketing execution, and a more intentional approach to generating awareness, engagement, and qualified opportunities for our sales organization.

We are looking for a highly creative, resourceful, commercially minded, and AI-enabled Marketing Content & Demand Generation Specialist who can help turn Wellfit's story into content that not only looks and sounds great, but helps create interest, engagement, leads, and ultimately pipeline.

The Marketing Content & Demand Generation Specialist will own much of Wellfit's day-to-day marketing execution across content, social media, sales enablement, website content, campaigns, and top-of-funnel demand generation. This is a hands-on role for someone who can take an idea and quickly turn it into compelling content, campaigns, and assets that attract the right audience and help move prospective customers toward a conversation with Sales.

You may write a blog one day, build a Linked In campaign the next, refresh product collateral, support messaging for an upcoming conference, develop an outbound nurture sequence, or experiment with a new AI-powered approach to generating and converting interest. The right person understands that marketing is not simply about creating attractive materials. It is about helping Wellfit get in front of the right people, communicating our value clearly, creating engagement, and supporting measurable business growth.

• Help build and execute marketing initiatives designed to generate awareness, engagement, leads, and sales opportunities.
• Create content and campaigns targeted toward dental practices, healthcare organizations, partners, employers, payors, and other relevant decision‑makers.
• Develop top-of-funnel programs that give prospective customers a reason to engage with Wellfit and learn more.
• Partner closely with Sales to understand target audiences, common objections, customer pain points, and opportunities to improve lead generation.
• Create email, social, content, and campaign sequences designed to nurture prospects over time.
• Help identify creative ways to bring new prospective customers into Wellfit’s ecosystem.
• Track campaign engagement and lead activity to understand which messaging and content are contributing to pipeline.
• Continuously experiment with new channels, messaging, formats, and campaigns that can increase qualified interest.

• Create compelling B2B marketing content that communicates Wellfit's value to providers, partners, payors, employers, and other business decision‑makers.
• Write and publish regular blog content around dental practice growth, patient financing, payments, membership plans, provider education, fintech, and industry trends.
• Develop copy for sales collateral, emails, landing pages, campaigns, website pages, social posts, presentations, and customer‑facing materials.
• Translate complex healthcare, payments, lending, and fintech concepts into clear and engaging messaging.
• Develop content intentionally across the buyer journey, from initial awareness through sales engagement.
• Bring creative ideas forward that help Wellfit sound sharper, more modern, and more memorable.

• Own and manage Wellfit’s presence across platforms such as Linked In, Facebook, Instagram, and You…