Omnichannel Commerce Manager

Packed Party is a female‑founded and led lifestyle gifting brand that brings joy to everyday moments through thoughtfully designed products and memorable experiences. Our items range from party supplies to jewelry, drinkware, bags, and more, all designed to bring smiles and start a party!

In May 2024, we joined the Bioworld family, a leading design and distribution company of licensed and private‑label apparel, headwear, and accessories across all retail channels. Packed Party operates as a standalone brand benefiting from Bioworld’s global capabilities to achieve its goals of brand‑building, category expansion, and distribution. We are seeking skilled candidates excited to join this amazing team!

We Believe in Great Brands:
Our goal is to translate the brand story into products that are as innovative and distinctive as the brand itself.

Creative Culture:
Our team offers a unique mix of creative product design and merchandising expertise, believing that innovation stems from diverse creative ideas.

We are the Market:
Our team believes in full immersion to gain insight into retail markets, contemporary culture and consumer reaction.

We are looking for a highly organized, analytical, and entrepreneurial leader to help drive growth across our direct‑to‑consumer and boutique wholesale channels.

The Omnichannel Commerce Manager will oversee the strategic management and growth of Packed Party’s e‑commerce business and boutique wholesale channel, including Faire. This role is responsible for driving sales performance, inventory planning, Open‑to‑Buy management, merchandising execution, and channel profitability across both digital and wholesale platforms.

This position requires a unique blend of e‑commerce expertise, wholesale business understanding, inventory planning acumen, and strong cross‑functional collaboration skills. The ideal candidate is both analytical and entrepreneurial, with a strong e‑commerce background paired with a solid understanding of wholesale and specialty retail operations within a fast‑paced consumer brand environment.

• Manage and optimize the performance of Packed Party’s DTC e‑commerce business.
• Partner with marketing and creative teams to execute product launches, promotions, and merchandising strategies.
• Monitor e‑commerce KPIs including conversion, AOV, traffic, sell‑through, and inventory performance.
• Identify opportunities to improve customer experience, merchandising, and digital sales growth.
• Collaborate with operations and fulfillment teams to ensure inventory accuracy, branded experience, and smooth customer delivery.
• Oversee the overall performance and profitability of the boutique wholesale business, including Faire.
• Manage and support the Specialty Sales Manager, who owns day‑to‑day retailer relationships and direct sales outreach.
• Analyze wholesale channel trends, sales performance, and inventory needs to inform growth strategies.
• Develop reporting and forecasting tools to support wholesale planning and decision‑making.
• Support Specialty Sales Markets, including strategic execution planning and in‑person sales support.

• Own Open‑to‑Buy planning across DTC and wholesale channel.
• Forecast inventory needs based on sales trends, launches, seasonality, and channel demand.
• Partner with leadership and Account Service teams to manage inventory flow and optimize stock levels.
• Monitor sell‑through and recommend reorder, markdown, or inventory balancing strategies.
• Build reporting and forecasting tools to support inventory and revenue planning.

• Collaborate closely with marketing, product development, finance, and leadership teams.
• Provide regular reporting and insights on channel performance and inventory health.
• Help develop scalable processes and operational efficiencies as the business grows.
• Liase between Packed Party and Omni‑channel team to optimize Marketplace business.
• Contribute to overall sales and growth strategy across channels.

• 4+ years of experience in e‑commerce, omnichannel commerce, wholesale operations, or inventory…