Senior Sales Analyst

Key Job Responsibilities

Sales Data Analysis & Reporting:

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal.

In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $76,300 - $99,200

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

On the Job Training with Advancement Opportunities

Position Summary

This opportunity is within the St. Pierre USA team, which is part of Grupo Bimbo. St. Pierre is a fast-growing, insurgent premium brand in the in-store bakery category with the backing of the world’s largest bakery company. We are looking for an entrepreneurial, data-driven operator who can synthesize data into automated selling tools, deliver actionable insights, and enable our sales team to execute flawlessly with major US grocery retailers.

This role is perfect for someone who thrives on autonomy, digs deep into data, and turns complexity into clarity.

• Collect, analyze, and interpret data from multiple sources (retailer POS, syndicated data like IRI/Nielsen, and systems such as 85.51 and Vendor Portals).
• Develop dashboards and reports tracking KPI’s: revenue, trade spend ROI, forecast accuracy, and promotional performance.
• Distill data into key points and actionable decisions for both sales colleagues and sales & commercial leadership.

• Support account teams with accurate sales forecasting, trade spend planning, and budgeting processes.
• Maintain and optimize sales tracking systems to ensure data integrity and timely reporting.

• Create tools, templates, and training materials to improve selling effectiveness and storytelling for account managers.
• Partner with Category & Insights to integrate data-driven narratives into customer presentations.

• Support Sales, Finance, and Category Management in recommending pricing and promotional plans aligned to revenue, margin, and volume targets.
• Own promotional analytics, including lift, ROI, post-event analysis, and cannibalization to optimize promo depth, frequency, and mechanics.
• Monitor pricing and promotional compliance and execution, identifying gaps between planned and actual performance.

• Work closely with Sales, Marketing, Finance and Supply Chain to align operational processes and ensure flawless execution.

• Maintain CRM systems (Salesforce or equivalent) for pipeline tracking, quota management, and incentive plan administration.
• Lead recommendation and implementation of sales tools and automation for reporting and analytics.
• Ability to achieve specific objectives/outcomes and set/meet key initiatives.

• Ability to achieve specific objectives/outcomes and set/meet key initiatives.
• Ability to collaborate with internal co-workers to fulfill deliverables/commitments.
• Manage multiple projects simultaneously.
• Self-Starter / Work in a proactive and aggressive manner (Empowered to Make Decisions).

• 3‑5+ years in Sales Analytics or Revenue Operations within CPG/FMCG or grocery retail.
• Strong proficiency in Excel, CRM platforms and data visualization tools (Power BI, Tableau).
• Strong proficiency in syndicated data (Circana, Nielsen) and retailer‑specific systems (i.e. 8451, Luminate).
• Strong knowledge of US retailer dynamics.
• Analytical mindset with ability to translate complex data into actionable insights for non‑technical audiences.
• Entrepreneurial, self‑starter attitude – comfortable working in ambiguity and driving initiatives independently.
• Ability to…