Director of Sales and Marketinğ

Director of Sales and Marketing — Dallas–Fort Worth, Texas

Salary: $160K – $175K + 40% Quarterly Bonus Potential

Position Available: Immediately

Relocation Assistance: Available

Overview

We are looking for an energetic, performance-focused Director of Sales and Marketing to oversee and direct the revenue-generating efforts of our full-service, nationally branded hotel. With a heavy emphasis on the Group Room Segment
, this position is ideal for a strategic professional who excels in a fast-paced setting and consistently produces measurable revenue growth, market share gains, and high-level results. The successful candidate will be an experienced hospitality sales leader who understands group sales strategy, recognizes opportunities quickly, and effectively converts them into booked business.

Key Responsibilities

• Create and implement a comprehensive sales and marketing plan designed to maximize revenue, centered on the Group Room Segment
• Guide, coach, and motivate the sales team to meet and surpass revenue targets
• Prospect and secure key accounts, target industries, and new markets to increase group bookings and market share

Market Analysis & Strategy

• Perform competitive analysis to identify share-shifting opportunities and position the hotel as a top choice for group business
• Track market trends, demand generators, and industry activity to adjust strategies proactively
• Develop and maintain relationships with major clients, meeting planners, and industry partners

Revenue Generation

• Partner with the Revenue Management team to optimize pricing strategies, inventory control, and group booking pace
• Design and execute promotions, packages, and campaigns that attract group business
• Conduct proactive outreach, including sales calls, site tours, trade shows, and networking events

Marketing & Branding

• Direct marketing initiatives that enhance the hotel’s visibility and reputation within the group segment
• Coordinate with the brand marketing team to maintain alignment with national campaigns and brand standards
• Utilize digital platforms, social media, and marketing channels to promote group offerings

Performance Metrics

• Measure and report on sales performance, revenue growth, and market share to hotel leadership
• Establish clear goals and accountability standards for the sales team
• Continuously review and improve sales processes for greater efficiency and effectiveness

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred
• 5–7 years of progressive sales leadership experience in the hospitality industry with a strong group sales background
• Demonstrated success in capturing market share and growing revenue in a competitive market
• Excellent negotiation, communication, and relationship-building abilities
• Strong analytical capability with data-driven decision-making skills
• Experience using CRM platforms, sales reporting tools, and revenue management practices
• Motivated, goal-oriented professional with a passion for achieving results

Why Join Us?

Our property is committed to exceptional guest service and a culture of performance and collaboration. In this role, you will play a key part in the hotel’s continued success while working with a dedicated leadership team in a supportive environment.

If you are a strategic hospitality sales professional who understands the group room segment and enjoys delivering measurable outcomes, we encourage you to apply.

Apply today and help elevate our sales and marketing performance.