Supplier Manager

Johnson Brothers Liquor Company is a leading family‑owned distributor of wine, spirits, and beer. The Supplier Performance Manager is responsible for maximizing company sales through planning, execution, follow‑up, evaluation, and review.

• Create and deliver a clear annual plan that outlines how to achieve brand goals across POS, resources, programming, distribution, volume, investments, and KPIs.
• Collaborate with senior sales management to enhance the plan and ensure cross‑functional internal alignment.
• Work with the supplier’s team on plan development and execution.
• Provide market insights to the supplier.
• Set, track, and measure business plan and KPI execution.
• Develop action plans with internal management and OPDM during MPRs to course‑correct and achieve the annual business plan.
• Manage BDF (Business Development Fund) budget.
• Forecast product by SKU by month.

• Develop communication processes with internal management to ensure proper alignment and understanding of supplier strategies, initiatives, and targets.
• Continuously communicate with management to assess progress against strategy and initiatives.
• Ensure appropriate actions are taken internally to support the supplier’s 360 initiatives.
• Execute monthly MPRs and create monthly action plans.
• Proactively review annual business plan objectives versus actuals and develop action plans to course‑correct before the next MPR.
• Create sales incentives to increase engagement and deliver results for metrics falling short of plan with internal management and OPDM.
• Evaluate all programming and incentive effectiveness (engagement/ROI) and provide feedback to the supplier in the MPR.

• Train all internal sales consultants that interact with the brand.
• Coordinate onboarding training for all new sales employees within the first 90 days of hire.
• Participate in monthly general sales manager meetings at least once per quarter.
• Spend a minimum of one full day riding along with a sales consultant each month to train and evaluate the sales level of the representative and the execution of their accounts.
• Report to the supplier (bi‑monthly forecasts, EOM, ADM scorecard, and any HQ & regional reports requested) by set deadlines.
• Maintain a strong working knowledge of all internal reporting systems.
• Monitor monthly sales performance and daily sales and distribution reporting to MSA.

• Manage POS allocation and inventory.
• Distribute print materials to sales teams.
• Work with the supplier to source POS needs and opportunities.
• Align with the supplier team for event and account infrastructure needs, especially during peak summer event season.

• Work in conjunction with OPDM on candidate selection and final interviews.
• Conduct 30‑60‑90 onboarding of ADMs, covering all aspects needed for their role.
• Identify and create optimal ADM territories aligned with each metro division.
• Establish sales/KPI targets for each ADM and manage monthly KPI execution through the ADM scorecard.
• Provide feedback, coaching, corrective counseling, and performance reviews to the ADMs.
• Spend a minimum of one full day riding along with each ADM every month to train and evaluate their accounts.

• Manage VIP contracts and enter VIP promo codes into the system to report 100% to MSA.
• Ensure VIP contract discounts are entered into the system and offered to customers.
• Set up NAOP accounts with correct pricing and communicate mandates to the responsible teams.
• Submit monthly billback to the supplier no later than 5 days after the month being billed; check VIP SKU compliance and set 30‑day action plans for managers with non‑compliant accounts.

• Attend monthly cell meetings for alignment and actively participate in 360 collaboration.
• Report year‑to‑date business and any updates that would impact overall business.
• Align with the local supplier team for event and account infrastructure needs, especially during peak summer season.

• BS degree or equivalent work experience; prior experience working in a wholesale/distributor environment. Both off‑ and on‑premise experience is strongly desired.
• Minimum of 3 years related selling experience required.
• Demonstrated leadership skills.
• Excellent interpersonal and communication skills with the ability to interact with all functional areas and organizational levels.
• Good analytical and problem‑solving skills.
• Strong time management and organizational skills.
• Must be execution‑oriented, with the ability to work independently.
• Computer proficiency with Microsoft applications.
• Proficiency in Excel.
• Must have a valid driver’s license and a driving record that aligns with acceptable company guidelines.
• Excellent attendance and punctuality expected.