Heavy Rents Business Leader

Role Summary

Lead a cross‑functional team of sales, technical support, application, and product support professionals to strengthen customer loyalty and drive growth within a designated industry segment.

• Deliver Original Equipment Caterpillar (OEC) sales, market share, and business plan while achieving dealer revenue growth targets for assigned products, services, and market segments.
• Develop and execute sales, marketing, and merchandising plans that support business growth and customer engagement.
• Champion customer satisfaction by resolving product and commercial issues and managing service goodwill investments within the industry segment.
• Identify new sales and industry channeling opportunities, strengthen customer relationships, and drive initiatives that improve customer satisfaction and long‑term business performance.

• Customer Focus – Builds customer‑centered solutions and segment growth by anticipating needs, strengthening relationships, and using feedback to improve satisfaction and business outcomes.
• Industry Knowledge – Applies a strong understanding of industry trends, market dynamics, regulatory considerations, and customer needs to guide strategy and decision‑making.
• Decision Making and Critical Thinking – Analyzes data, evaluates alternatives, and makes sound decisions that balance business priorities, customer impact, and long‑term results.
• Relationship Management – Builds and maintains trusted relationships with customers, dealers, vendors, and internal partners to support collaboration and long‑term success.
• Business Development – Identifies and develops growth opportunities by exploring new markets, strengthening customer engagement, and supporting business expansion strategies.
• Understanding of Competitive Landscape – Strong connection to the Heavy Rents industry, identifying and developing growth opportunities with a focus on industry activity and dynamic business landscape, strengthening customer engagement, and supporting business expansion and dealer growth strategies.

• 5–7 years of direct field sales experience in a related industry, with a strong understanding of customer needs, dealer operations, and market growth opportunities.
• Proven leadership experience building high‑performing teams through collaboration, innovation, and transformational leadership.
• Knowledge of technology solutions that support rental fleet performance, safety, customer experience, and operational efficiency.
• Safety‑focused and customer‑centered mindset, with the ability to support rental operations involving frequent equipment movement, relocation, and facility awareness.
• Demonstrated ability to drive profitable dealer growth by balancing customer demand, fleet availability, utilization, and long‑term business performance.
• Strong business and financial acumen with a focus on understanding Margin Contribution, rotational fleet performance, and depreciation strategies.

Position location:

Irving, TX. Relocation assistance is available. Travel for this role is up to 70%.

$ – $. Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

These benefits also apply to part‑time employees.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Relocation is available for this position.

Sponsorship/ISE is not available. Visa Sponsorship is not available for this position.

Any offer of employment is conditioned upon the successful completion of a drug screen.