Sales Manager - Motorcycle Accessories

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Irving, TX, US

Job Description:

The Sales Manager – Motorcycle Accessories will drive regional growth, expand the retail footprint, and maximize market share across North America
. This strategic leadership role oversees key accounts and retail/distributor partnerships and directly leads the Dealer Development Team
. The ideal candidate will spearhead initiatives to capture market share from competitors, optimize product presentation and in-store merchandising at the dealership level, and ensure best-in-class product representation for Sena.

Key Responsibilities:

• Lead, mentor, and empower the Dealer Development team to maximize dealer presence and optimize in-store merchandising and product display standards for Sena.
• Establish proactive dealer engagement strategies to aggressively capture market share from competitors across key North American markets.
• Oversee, document, and analyze weekly dealer outreach, field activities, and representative performance, reporting key metrics directly to executive leadership.
• Retail & Distributor Relationship Management:
  • Cultivate and enhance robust strategic partnerships with North American distributors, retailers, and dealership networks to boost sales volume.
  • Support distribution and logistics processes to ensure optimal supply chain delivery conditions for channel partners.
  • Maintain consistent communication with internal sales teams and account executives to resolve dealership issues promptly and refine sales execution.
• Competitive Analysis & Business Growth:
  • Proactively identify new business opportunities and establish connections with prospective retail accounts and distributors.
  • Continuously monitor competitor products, promotional tactics, and pricing strategies, relaying actionable market intelligence to the Product Development team and executive management.
  • Contribute to annual sales forecasting, budget planning, and the execution of innovative sales growth strategies.
• Field Operations, Events & Training:
  • Travel extensively throughout the territory to engage directly with key dealers, distribution hubs, and retail partners.
  • Represent Sena at local, regional, and national industry trade shows, consumer rallies, and sales events.
  • Conduct comprehensive product and technical training sessions for dealer staff, retail sales reps, and distributor teams to ensure brand alignment.
• Perform additional duties as assigned.

• Education & Experience:
  • Bachelor’s degree in Business, Marketing, or a related field (or an equivalent combination of education and experience).
  • Minimum 3-5 years of sales management experience in the powersports, motorcycle accessory, or consumer electronics industries, including direct engagement with dealership networks and regional distributors.
• Technical & Industry Knowledge:
  • In-depth knowledge of motorcycle accessories, rider gear, Bluetooth communication systems, and action sports technology.
  • Hands-on experience managing independent dealership networks and driving visual merchandising standards.
• Proven track record of leading sales/field teams to win market share from industry competitors.
• Outstanding verbal and written communication skills with demonstrated persuasiveness and negotiation/closing capabilities.
• Strong organizational and project management skills with the ability to manage multiple priorities under tight deadlines.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Familiarity with CRM/ERP platforms like Net Suite is strongly preferred.
• Travel & Licensing:
  • Valid driver’s license with a clean driving record.
  • Willingness and ability to travel up to 30%-40% of the time across North America.

Company Overview:

SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products- from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom, ensuring superior user experiences in terms of safety and performance.

Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.