Director of Sales - Ed​/Nursing Education; West

Director of Sales – Nursing Education

UWorld is seeking a high-impact Director of Sales to lead and grow our Nursing Education sales organization across the Western United States. This is a full-time sales leadership and coaching position responsible for managing, developing, and motivating a team of Nursing Account Executives while driving consistent revenue growth across the region.

The Director will serve as a strategic leader for the Western region, partnering closely with Sales Leadership, Marketing, Product, and other cross-functional teams to expand UWorld's presence within nursing programs and institutions.

We are looking for a dedicated sales leader who thrives on developing people, driving accountability, building strong sales processes, and creating a high-performance culture.

The ideal candidate has a proven track record of leading B2B sales teams, preferably within nursing education, healthcare education, EdTech, educational publishing, or a related industry, and understands how to sell solutions that improve student outcomes and help nursing programs prepare students for high-stakes licensure examinations.

• Lead the sales strategy and revenue performance for UWorld's Nursing Education business across the Western United States.
• Develop and execute regional sales strategies designed to achieve and exceed revenue targets.
• Drive new institutional business across nursing schools, colleges, universities, and other healthcare education organizations.
• Develop strategies to expand UWorld's footprint within existing nursing programs and institutional partners.
• Identify market opportunities, emerging trends, and areas for growth throughout the Western region.
• Establish a predictable, scalable pipeline aligned with nursing program purchasing cycles and academic calendars.
• Partner with senior sales leadership to develop regional goals, forecasts, and growth plans.

• Lead, coach, mentor, and develop a team of Nursing Account Executives across the Western United States.
• Establish clear expectations around revenue performance, pipeline generation, activity, customer engagement, and professional development.
• Conduct regular 1:1s, pipeline reviews, forecast meetings, and performance discussions.
• Provide ongoing coaching focused on discovery, consultative selling, objection handling, negotiation, closing, and account expansion.
• Listen to and evaluate sales calls using tools such as Gong to provide actionable coaching and development.
• Create individualized development plans to strengthen each representative's skills and performance.
• Identify high performers and develop them for increased responsibility and career growth.
• Address performance issues quickly and effectively while maintaining a supportive, accountable environment.
• Foster a collaborative, competitive, and results-oriented sales culture.
• Partner with Recruiting and Sales Leadership to attract, interview, onboard, and retain high-performing sales talent.

• Develop a deep understanding of the nursing education market, including nursing schools, faculty, program directors, deans, and other institutional decision-makers.
• Help the sales team understand the unique challenges facing nursing programs, including NCLEX preparation, student outcomes, retention, licensure success, and program performance.
• Develop territory strategies to maximize market coverage and sales opportunities across the Western United States.
• Identify opportunities to expand UWorld's relationships across nursing programs, departments, and institutions.
• Provide leadership with actionable feedback regarding customer needs, competitive activity, market trends, and product opportunities.
• Se…