Salesforce Marketing Cloud Intelligence Architect

Job Description

A Salesforce Datorama (Marketing Cloud Intelligence) Architect designs and implements complex data harmonization, ingestion, and visualization strategies, transforming multi-source marketing data into actionable insights. They lead API/ETL integrations, create advanced dashboards, and ensure data governance for enterprise‑level marketing analytics.

• Data Architecture & Modeling: Design data models, normalize, and harmonize disparate data sources (media, CRM, web, email) within MCI.
• Implementation & Integration: Build robust ETL pipelines, custom connectors, and API integrations.
• Advanced Analytics: Configure calculated dimensions, measures, and complex widgets to drive KPI frameworks.
• Governance & Optimization: Enforce data governance, naming conventions, and optimize performance for high‑volume datasets.
• QA & Release Management: Implement QA processes for data accuracy, testing, and system deployment.

• Experience: 5+ years in marketing data engineering, with 3+ years specifically in Salesforce Datorama (MCI).
• Technical Expertise: Strong SQL skills, knowledge of API‑based integrations, and experience with data modeling and ETL.
• Marketing Domain Knowledge: Deep understanding of marketing channels, KPI frameworks, and attribution.
• Platform Knowledge: Proficiency in CRM and marketing automation platforms.
• Proven experience with data modeling, relational databases (SQL), data mapping, and API integration.
• Deep understanding of Salesforce schema, SOQL, Data Loader, ETL tools, and master data management.

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

• Salesforce Certified Data Architect
• Platform Data Architect
• Marketing Cloud Intelligence Accredited Professional

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short‑term and long‑term disability
• Pregnancy disability and parental leave
• 401(k) and employer‑funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

Pay Range: $ - $

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.