Senior Consumer Insights & Stratigic Planning Manager

Location: Via Milano

Job Description :

Location:

Milan
Contract term:
Permanent Reports:
Head of Consumer Connections Italy

About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
About the role
It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams.
Our role as Consumer Insight Managers in Diageo is to take care of total business with ideas and insights that sell more. Our function is rooted in a ‘Strategic Planning’ philosophy and mentality, and goes well beyond functional research delivery.
Your

Key Responsibilities

Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.
Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow
Integrative Thinking to synthesize data and understanding from multiple sources in few core messages in a practical way
Be externally diligent - to culture, trends & market place dynamics, to detect the factors that could positively or negatively impact growth
Tenacious prioritization
Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans
Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.
Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.
Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend Effective management of research & planning budgets.

About you

+7 years of Marketing/Consumer Research for FMCG, either at agency or client side
Communicator and influencing skills across senior levels to engage and drive consumer‑centricity on decision‑making.
Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues
Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way.
Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations
Comfortable working in areas of ambiguity even in the absence of high levels of data
Experience in working in multicultural complex environments
Truly collaborative, a key teammate but an objective voice of reason
Commercial savvy and creative; while intellectually rigorous in the thinking
Proficient in Italian and English.

Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways , including part‑time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Rewards & Benefits
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

Incentive plan that rewards you for delivering phenomenal performance.
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Welfare Plan
Health Insurance
Working in the largest spirits' company in the world
Industry leading functional and leadership capability trainings.
Our…