Retail Business Consultant

Location: Vimercate

Retail Business Consultant (Temporary)
Bridgestone EMEA

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About Us
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Position Snapshot

Job Req

Type of work:
Hybrid

Type of contract:
Interim contract

Full/Part Time:
Full time

Location:

Vimercate (MB), IT

About

The Role
Job Purpose

In line with Bridgestone Europe and First Stop Italy guidelines, the Retail Business Consultant is responsible for the implementation and development of the First Stop Network in the assigned area, contributing to the shared success of the Network and its Partners by ensuring;

Main Responsibilities

In line with the company’s strategic vision for Franchise Retail, the Retail Business Consultant (RBC) plays a crucial role in enhancing the efficiency and profitability of the First Stop Network by acting as the key point of contact and consultant for our Partners.

Working closely with the Network to devise strategies that improve operations and optimize operating profit, particularly in services, sales, marketing, and customer service at individual Partner points of sale.

The RBC is responsible for recruiting, developing, and managing the retail network of maintenance and repair centers and collaborates closely with Partners as well as central functions such as marketing and procurement to execute an effective strategy.

Boost Network Expansion:
Discover and recruit high‑quality prospects, tyre and non‑tyre, to support Retail strategy and territorial coverage.

Support definition of multi‑year plans for those customers who need development support.

Actively support onboarding, monitoring, and development of Partners.

Promptly share business insights of recruited dealers and keep them updated.

Foster the growth and success of existing Partners (farming), ensuring both network expansion and sustained quality.

Proactive Business Development and Profitability Enhancement:
Boost sales and revenues of the POS, including Bridgestone, scouting business opportunities and managing dealer support;

Organize local meetings with the sales force of partner suppliers.

Support the presentation of commercial conditions of partner suppliers.

Set targets for each partner supplier commensurate with the retailer's potential and drive results achievement.

Finalize a detailed assessment of the strengths and weaknesses of your area and by dealer.

Define, present, and support stores in implementing the Store Improvement Plan, leveraging Network Value Proposition items (Marketing, Procurement, Retail Operations, Training, Digital Tools…)

Collaborate with Fleet, Bridgestone, and other Supplier Partner Sales teams to scout new revenue opportunities, new fleets, and new partners for the network.

Constantly analyze purchase performance and ensure fast follow‑up.

Effective Communication:
Plan regular and optimized visits to dealers based on category, reporting strategic market information to the Central Team.

Organize regular touchpoints with Bridgestone and other suppliers’ sales forces to stay aligned on current customers and activities.

Communicate marketing activities and new projects to dealers in an organized and regular manner.

Communicate effectively and regularly the value created for dealers and network opportunities, including marketing, procurement, and digital initiatives.

Qualifications And Skills Requirements

Education:

Degree in Economics, Marketing, Business Administration, Management Engineering or equivalent education; relevant work experience can be considered as an alternative.

Experience:

Pr…