Shopper & Data Analytics OOH Specialist

Location: Alba

About the Role  If you are passionate about brands, products, and consumer behavior, and you are excited by the opportunity to transform data into meaningful business insights, this role could be the perfect fit for you. As a Shopper & Data Analytics Specialist OOH, you will play a key role in deepening the understanding of shopper behavior across Out of Home channels, helping to identify growth opportunities and shape category development strategies.

You will work closely with cross‑functional teams to turn shopper insights into actionable recommendations, contributing to the continuous evolution of the consumer experience and commercial performance across different channels and customers.
Main Responsibilities   Contribute to building a comprehensive understanding of shopper motivations, purchasing drivers, and barriers throughout the path to purchase across indirect channels such as wholesalers, direct channels including bars, restaurants, and hotels, as well as mini chains and travel retail customers.
Analyze shopper behavior and market data to uncover insights that can generate category growth opportunities tailored to specific channels and customers.
Support the definition of guidelines and activation standards for key retail mix elements within the OOH environment, including point‑of‑purchase materials and permanent display solutions.
Contribute to assortment development initiatives and support the implementation of Nutella Recipe projects dedicated to OOH channels.
Be involved in the development of innovative point‑of‑sale experiences, exploring new approaches to category management, permanent merchandising solutions, and the adoption of pre‑store and in‑store technologies.
Support the definition of customer development strategies and continuously expand category knowledge, both within established business areas and emerging opportunities in the OOH channel.
Collaborate in the design and execution of research plans aimed at understanding shopper behavior, decision‑making processes, and channel dynamics.
Support Category Management projects by facilitating data collection, analysis, and sharing activities, helping to strengthen category development initiatives.
Enhance data knowledge across the organization and translate complex analyses into clear and actionable insights for Sales and other stakeholders.
About You   Strong analytical mindset and genuine curiosity about understanding what drives shopper behavior.
Master’s Degree in Economics, Engineering, or a related field; professional experience in Marketing or Trade & Shopper Marketing.
Ability to interpret complex information, identify meaningful trends, and uncover opportunities that support business growth.
Advanced analytical capabilities, especially in Excel, and comfortable working with large datasets.
Proficiency in PowerPoint and Word for effective communication of findings.

Experience with in the FMCG industry is advantageous.
Strong communication skills, fluency in Italian and English, and a collaborative approach with cross‑functional teams.

What We Offer   Classified at Level 1° under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare) with a guaranteed minimum base annual gross salary of €43,249.
Annual variable component with a target of up to 5% of base salary.
Overall compensation determined based on experience, skills, and qualifications of the selected candidate.
Comprehensive benefits package (details available upon request).

#J-18808-Ljbffr