Senior Social Media Manager, Vanity

Position: Senior Social Media Manager, Vanity Fair
Location: Voghera

Vanity Fair holds a mirror to society by celebrating the best of global culture and investigating the forces that propel it. Pop culture can be profound and current affairs can be ridiculous. Our cast of characters is wide-ranging, wildly diverse, always exceptional, and quite often, with great style. In every medium, Vanity Fair harnesses the tensions of modern life.

Job Description

Location:

Milano, MI

The Role
Condé Nast Italy is looking for an experienced Senior Social Media Manager to lead the social strategy and social posting of Vanity Fair’s social channels. As part of a community of global Vanity Social Media Managers and Audience Development Managers, this person will be embedded with the Vanity Fair Italy content team and play a key role in overseeing social storytelling and content distribution, as well as executing daily posting and scheduling on Instagram, Tik Tok, Facebook, Twitter, Pinterest, Linkedin and other platforms.

With a proven history of growing social audiences and knowledge of analytical tools, this person has a strong journalistic sense, an eye for powerful visuals, strong writing skills, social storytelling skills and understands the Vanity Fair voice. They understand how data can inform a smart editorial and social strategy, and are expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights and advocating for strong social content across the organisation.

The main goals of this role are to drive traffic to Vanity Fair.it as well as building and fostering strong, engaged off-platform audiences.
Primary Responsibilities

Manage day-to-day posting, editing and optimization of content on multiple social media platforms including Instagram, Tik Tok, Facebook and Twitter
Supervise the local Social Media team by providing orientation, advices and best-practices to amplify the social media strategy
Master Vanity Fair Italy's editorial voice and tone, adapting it to the different platforms
Select imagery, video and visual content that engages audiences
Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Festival di Sanremo, Mostra del Cinema di Venezia) and global and local stories
Adapt and realise the Global Vanity Fair social strategy locally, based on local market conditions and culture
Work with the global social storytelling team to ensure the best storytelling for the Vanity Fair Italy accounts
Brainstorm new ideas and plan rollout strategies for testing with the audience development team
Adjust social strategy according to KPI pacing and report on any wins and losses
Report on content performance and present social insights and best practices to various stakeholders
Work with video teams on social storytelling packages
Execute on best-in-class social storytelling, gathering assets from different teams
Seamlessly integrate with Content/Edit and guide teams daily on story positioning (for Facebook, Instagram, Pinterest, for example)
Manage social swaps with internal Conde Nast brands, other Vanity Fair teams, as well as external partners
Work with the commerce team to strategize ways to increase traffic (and therefore revenue) to commerce content
Collaborate with the Sales team for the implementation of sponsor ships through social media

Primary

Skills & Qualifications

4+ years of experience as a Social Media Manager, preferably for a company in the Media, Creative and Fashion industries
Italian mother tongue with professional working proficiency in English
Strong leadership skills and experience in coordinating teams
Ability to identify and select powerful images and videos
Strong writing skills for captions, headlines and visual storytelling
Strong editorial judgement, with a passion for the topics and the tone of voice proposed by Vanity Fair Italy
Community management experience
Excellent organisational skills, focus, and attention to detail
An established ability to synthesise and communicate information quickly

Experience with video editing and asset creation
Able to work outside standard working hours (occasional evenings and weekends)
Experience in working on social engagement strategies for video and audio
Good understanding of social media analytics and how data can inform a successful editorial and social strategy
Desired experience in working cross-culturally

What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
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