PR Director, Design

Location: Turbigo

We are looking for a PR Director, Design to join our team based in our Milan office.

Key Responsibilities

Develop and execute strategic design-focused PR programs that elevate brand visibility and drive commercial impact through product launches, studio announcements, showroom openings, and experiential moments tied to the design calendar.
Cultivate and maintain deep relationships with design, architecture, and interiors editors, journalists, digital platforms, and taste makers to secure top-tier coverage, awards, and long‑lead placements.
Serve as a trusted brand ambassador within the design community, representing clients across press previews, trade fairs, industry events, and key cultural moments.
Build strong, consultative client partnerships by delivering thoughtful PR strategy, trend intelligence, and creative storytelling aligned with each brand’s design ethos and business goals.
Oversee the planning and execution of high‑impact design moments, including press previews, showroom installations, influencer walk‑throughs, and strategic industry collaborations.
Stay at the forefront of design trends, market shifts, and cultural conversations, translating insights into compelling narratives and proactive media opportunities.
Support agency growth by identifying new opportunities, contributing to new business pitches, and leveraging design‑media relationships to elevate emerging and established brands.
Evaluate campaign performance using qualitative storytelling impact and quantitative media metrics, ensuring programs meet client objectives and deliver meaningful ROI.
Champion a high‑performing, inclusive team environment that prioritizes mentorship, continuous learning, creative excellence, and innovation.

Key Attributes

Strong managerial and organisational skills
A responsive and understanding approach to client management
Creative and strategic thinker
Able to identify communication opportunities through a proactive approach
Proven experience of working in a fast‑paced environment and ability to work to tight deadlines
Excellent time management skills and ability to prioritise
Discrete, professional and articulate, with excellent communication skills
Extremely well‑organised, methodical and efficient, with a good dose of common sense and initiative
Excellent writing and presentation skills
A visionary and opportunistic approach to new business development

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment.
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