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Digital Planner

Job in Via Milano, Lombardy, Italy
Listing for: WPP Media
Full Time position
Listed on 2026-01-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Digital Media / Production, Marketing Manager, Marketing Strategy
  • Creative Arts/Media
    Digital Marketing, Digital Media / Production
Job Description & How to Apply Below
Location: Via Milano

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit  Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAt

WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optiistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Todeliverthemosteffectivemedia plangivena budget and anobjective
Managethe day-to-dayimplementationandoptimizationof digitalcampaignactivities (planning &buying)
Delivercompetitive report andanalyzecampaignsresults
Analyzecampaigns, andrecommendtacticalchangestomaximizecampaignperformance

Responsabilities

To beawareand updateaboutthe commercialofferof the onlinechannelsin performance market
Usageof thedifferenttools (mainly

Adserverand Analytics) toevaluatetheplan’sresults
Collaborates with agency crossfunctionalteams andclient'ssuppliers,includingcreativeagencies

About You

University degreepreferablyin

Economics, Advertising or Marketing and Communication
Atleast2-3years’experience in media planningProactivityandcollaboratingskills
Knowledge of Adserverand Analytics
Accuracy,precision,attentiontodetailsandmeetdeadlines

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when you're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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