OOH Communication Manager

Location: Via Milano

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit  At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Create an Open environment by Balancing People and Client Experiences, by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact
As an OOH/DOOH Communication Manager, you will play a critical role in defining, developing, and executing advanced Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising strategies for our key international clients. This position requires a strategic visionary with expertise in the global OOH/DOOH landscape, including a strong understanding of the Italian market. You will be responsible for driving innovative media solutions, managing substantial budgets, and ensuring OOH/DOOH campaigns deliver exceptional strategic value and measurable ROI, thereby reinforcing WPP Media's market leadership.

Key Responsibilities:

Lead the development and champion high-level OOH/DOOH communication strategies that seamlessly align with overarching client business objectives, market dynamics, and emerging technological opportunities.
Drive innovation in OOH/DOOH campaign methodologies, integrating programmatic approaches, advanced targeting, and dynamic content optimization across diverse international markets.
Oversee the end-to-end strategic planning, buying, and optimization of complex, multi-market OOH/DOOH campaigns, ensuring best-in-class execution and results.
Establish performance measurement frameworks for OOH/DOOH campaigns, leveraging advanced analytics to extract strategic insights and predict market trends.
Command the preparation and presentation of high-impact strategic reviews for senior internal stakeholders and key international clients, influencing future media investment decisions and long-term strategy.
Cultivate and manage high-level, strategic relationships with key international clients, acting as a primary OOH/DOOH advisor and ensuring proactive delivery of innovative, impactful solutions.
Lead strategic negotiations with premium international OOH/DOOH vendors and technology partners to secure advantageous terms and pioneering opportunities.
Act as a leader within WPP Media and the industry, proactively identifying competitive advantages and shaping future OOH/DOOH practices.
Provide expert guidance, mentorship, and professional development to a team of OOH/DOOH planners and specialists, fostering a culture of innovation, excellence, and continuous learning.
Oversee team workload, quality assurance, and operational efficiency, ensuring consistent delivery of high-caliber work products across all campaigns.
Manage substantial OOH/DOOH media budgets, ensuring strategic allocation, diligent financial oversight, and maximized return on investment for clients.

Requirements:

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. Master's degree is highly preferred.
Minimum of 5 years of progressive experience in OOH/DOOH media planning and buying, preferably within a media agency or equivalent.
Demonstrable expert-level understanding of international OOH/DOOH media markets, including deep familiarity with Italian market dynamics and global trends.
Exceptional strategic thinking, analytical, and data interpretation skills, with proven experience in driving data-driven media strategies and delivering measurable business outcomes.
Advanced proficiency in specialized OOH/DOOH planning software, programmatic DOOH platforms, ad servers, and analytics tools.
Superior communication, negotiation, and presentation skills, with the proven…