Europe CRM Manager

Location: Turbigo

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

At Diesel Italia, located in Milan Head Office, we are looking for an experienced CRM Manager.

The role will be responsible for CRM activities for the European markets with the aim to enhance the customer experience, boost the engagement levers and push the performances.

The successful candidate will be responsible of the execution of the CRM strategy for the EU market with the goal of increasing brand awareness, drive traffic to the stores and increase the customer frequency and conversion.

Job Responsibilities

Analytical deep dives on the Regional Customer Base, identifying strategic insights supporting the regional CRM and Retail strategy;

Promote effective prospect acquisition campaigns including partnerships to increase customer acquisition;

Based on Global Guidelines and Go To Market Calendar, and in consideration on business priorities, design and execute the Regional CRM contact strategy and Calendar for the European market including local relevant moments;

Accountable for Regional CRM Digital Campaign management (Newsletter/SMS…) including;

Coordination of the supplier managing the CRM campaigns process, including Copy, translations and execution in the different local languages;

Definition and execution of the most effective customer segmentation strategy for the regional campaigns;

Monitor Newsletter performances, share results with stakeholders, propose and execute corrective actions to optimize digital campaigns share of business on online;

Definition of the targets of customers to be involved in all the clienteling activities/in store activations of the region – in close coordination with EU Retail Director and EU Clienteling Manager.

Job Requirements

The ideal candidate should have minimum 3 year of experience in CRM roles (preferably in the Luxury environment) in modernly structured companies. A degree in Marketing and Communications or Economics would be preferred;

The profile must have great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork;

Strong analytical skills;

Expertise in and knowledge of Marketing world, CRM and industry trends;

Excellent knowledge of the English language, both written and verbal;

Good knowledge in the use of the main tools (particularly MS Excel & Power Point);

Willingness to travel.

Benefits

A full time permanent contract

An awesome, young and dynamic team

Possibility to work in the European HQ of one of the leading Italian fashion companies belonging to one of the most important luxury fashion groups

A generous employee discount on Diesel and OTB group Brands

Highly inclusive working environment

Lunch vouchers for each working day

As part of OTB Group, we work in a proactive environment, where everyone is challenged to achieve new goals, outstanding performances are recognized, and valuable career opportunities are provided to all employees.

For us people come first: we have an international environment with employees of 60 nationalities and more than 60% women, with 35 years as average age.

Privacy policy available here:

#J-18808-Ljbffr