Trade Marketing & Sales Insights
Job in
Cusano, Lombardy, Italy
Listed on 2026-06-05
Listing for:
Altro
Full Time
position Listed on 2026-06-05
Job specializations:
-
Sales
Sales Marketing, Ecommerce -
Marketing / Advertising / PR
Digital Marketing, Sales Marketing, Marketing Strategy, Ecommerce
Job Description & How to Apply Below
Overview In this role you will support the Trade Marketing and OT DX Managers in drafting the channel strategy for the OT channel across brands. You will lead segmentation and identify high‑potential POS and areas to inform GTM choices, while guiding the channel’s commercial strategy and engagement rules. You will own channel insights, monitor sell‑in/sell‑out and promotions, and drive the implementation or optimization of digital sales tools.
Your work will shape the picture of success and enable a data‑driven route to maximize channel performance.
Benefits Lead channel insights and act as reference point for sell‑in and sell‑out analysis to explain performance and guide adjustments
Lead channel research to identify gaps and opportunities; liaise with external providers (GFK, Circana, IRI, Nielsen) for ad hoc studies
Support Sales and Revenue teams with data governance and WD listing/build‑up
Monitor sell‑in/sell‑out prices and promo execution, ensuring leaflet compliance with commercial agreements
Support NAM/Sales Director and GDO Manager in defining WD build‑up and monitoring listings
Lead segmentation to identify most potential POS and areas (IDENTIFY) and define geographic focus for GTM
Cluster potential POS by attributes to determine best targets for maximum potential
Draft channel strategy with DX OT Manager and define picture of success (ENGAGE) and engagement levers
Define commercial corridor with channel sales lead and identify POS upgrades needed to maximize sell‑out
Co‑develop incentive plans with OT Manager and Sales channel lead
Lead digital sales tools initiatives and optimize existing tools for better UX and ROI
Responsibilities Proactive attitude
Strong analytical skills
Very good Office knowledge
Good English knowledge
Problem solving attitude
Strong interpersonal skills; team player; ability to work under stress
Knowledge of Nielsen/IRI data
Experience in BTL campaigns and activation initiatives
Budget management
Education in Economics; 2–4 years in commercial/marketing role; experience in Research & Insight
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