Director of Commercial Strategy

Location: Cortina D'Ampezzo

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Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award‑winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought‑after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting‑edge of luxury experiences.
Mandarin Oriental Cristallo, Cortina is an upcoming luxury alpine resort set above the renowned mountain village of Cortina d’Ampezzo, in the heart of the Dolomites. Scheduled to open in summer 2025, this landmark property will feature 83 elegantly appointed guestrooms and suites, many with balconies offering breathtaking views. Blending Art Nouveau heritage with modern sophistication, the resort will offer a range of world‑class amenities including signature restaurants and bars, flexible event spaces, and an extensive spa and wellness facility with an indoor‑outdoor pool.

Guests will enjoy a curated alpine experience with activities such as skiing, hiking, mountain climbing and ice skating, along with a dedicated Kid’s Club.
About The Job
The Director of Commercial Strategy is responsible for leading the hotel’s sales function and driving revenue growth across all segments (Rooms, F&B, Spa, Events). This role plays a key part in shaping the commercial success of the property and strengthening its market presence in the Italian competitive luxury hospitality sector.
As Director of Commercial Strategy, you will be responsible for the following duties:

Lead all revenue‑generating functions—including Sales, Marketing, Revenue Management, and Distribution—to drive business growth, optimise profitability, and ensure full alignment with market trends and brand positioning.
Develop and implement the hotel’s integrated commercial strategy and overall business outlook in line with brand and global commercial guidelines.
Prepare the annual sales budget, marketing plan, and commercial forecasts in collaboration with Revenue and Marketing teams.
Leverage data and market intelligence to monitor trends, competitor activities, and local/global events, proactively adjusting commercial strategies to capture demand and address evolving market needs.
Identify future revenue opportunities across segments, channels, and source markets through structured competitive, trend, and channel analysis; translate insights into actionable plans with clear KPIs.
Drive a culture of collaboration and joint accountability across Sales, Revenue, Marketing, and operational teams to deliver commercial performance.
Collaborate with the Director of Revenue to define pricing, inventory controls, segmentation, channel distribution, and source‑market strategies in line with corporate guidelines.
Define and oversee sales strategies, ensuring alignment with Regional Sales Offices, Corporate Revenue Management, Marketing & Communications, and on‑property leadership.
Evaluate the effectiveness of all sales channels, optimise sales deployment, and ensure budgets are allocated to maximise ROI.
Lead the implementation of event‑specific revenue strategies and ensure timely processing of reservation inquiries to capture all potential demand.
Partner with Marketing & Communications to design targeted campaigns and promotional initiatives that support the hotel’s commercial objectives.
Ensure consistent brand messaging across all channels and leverage digital platforms to drive awareness and conversion.
Review and analyse campaign results, adjusting future plans to improve effectiveness and competitiveness.
Demonstrate strong business acumen by analysing financial statements, revenue reports, and market data to identify risks, opportunities, and performance gaps.
Oversee the tracking and reporting of key commercial metrics such as booking pace, market…