Director, Revenue & Pricing

The Director of Revenue Growth & ;
Pricing is a highly analytical and commercially focused leader who partners directly with the Chief Commercial Officer (CCO) to drive same-store sales growth across FEG. This role is responsible for identifying, shaping, and executing high-impact revenue initiatives, translating data-driven insights into measurable business outcomes. Serving as a key connector across the commercial organization, the Director leads cross‑functional efforts, influences senior stakeholders, and fosters a test‑and‑learn environment by piloting strategies, evaluating performance, and scaling successful initiatives across the portfolio.

• Own and drive initiatives that directly impact same store sales across FEG’s portfolio Identify, prioritize, and execute revenue-driving opportunities across pricing, product mix, promotions, operational levers, and client strategies
• Partner closely with the VP of Marketing to align attendance drivers with in‑store spend, ensuring a coordinated, end‑to‑end approach to revenue growth
• Translate insights into action by partnering with internal teams and clients to implement and scale solutions
• Ensure initiatives move from insight to execution with clear, measurable impact on revenue
• Build and institutionalize a test‑and‑learn approach to continuously identify and scale high‑impact growth levers

• Lead high‑priority, cross‑functional commercial initiatives from concept through execution
• Drive alignment, accountability, and pace across teams without direct authority
• Partner with the CCO to operationalize strategic priorities
• Remove blockers and ensure consistent forward momentum

• Build and leverage financial and operational models to evaluate growth opportunities
• Analyze store‑level, client‑level, and portfolio‑level performance to identify drivers of same store sales
• Generate insights that inform commercial decision‑making and surface growth opportunities
• Translate complex data into clear, actionable recommendations that drive execution and behavioral change
• Own and evolve enterprise‑wide revenue strategies across pricing, packaging, and promotional frameworks to maximize same‑store sales and guest spend.
• Identify and execute opportunities to optimize product structure, improve attach rates, and enhance overall revenue performance through data‑driven insights.
• Lead cross‑functional alignment and drive adoption of key initiatives by effectively influencing stakeholders and clearly articulating business impact.
• Partner closely with Operations and Marketing to ensure strategies are actionable, scalable, and aligned with guest behavior, demand patterns, and capacity constraints.

• Define & Track KPIs tied to same store sales growth and initiative performance
• Synthesize data into clear, actionable insights that inform priorities and decision‑making
• Provide regular, forward‑looking performance updates to the CCO, highlighting risks, opportunities, and recommended actions
• Create visibility into business performance to drive accountability and faster, more informed decisions
• Continuously refine how performance is measured and communicated to ensure focus on highest‑impact levers

• 6–10+ years of experience in revenue management, commercial strategy, operations, or growth roles within multi‑unit, retail, hospitality, or location‑based entertainment environments
• Proven track record of driving revenue growth across pricing, product/packaging, promotions, and in‑location monetization strategies
• Experience managing both demand generation (traffic) and conversion/upsell (spend) levers to maximize revenue performance
• Demonstrated success partnering cross‑functionally with Marketing on demand generation and conversion initiatives
• Strong analytical capabilities, including financial modeling, data analysis, and business case development
• Proven ability to lead complex, cross‑functional initiatives in fast‑paced, dynamic environments
• Strong business acumen with a deep understanding of…