Digital Platform Specialist ; Lead Generation

Digital Platform Specialist I (Lead Generation)

:  | Position Type:
Regular Full‑Time

Join us at AIT, where we believe every day presents an opportunity to make a global impact! We’re problem solvers driven by curiosity and creativity, challenging ourselves to be better in a dynamic environment. Helping others is at the core of our culture. Find out what our people deliver and move the world with us. Hear directly from our teammates and make us the next stop on your career journey.

The Digital Platform Specialist I (Lead Generation) supports the organization’s demand‑generation efforts by building and updating landing pages, forms, and email assets using established templates. The role maintains and optimizes the Hub Spot platform, monitors lead flow through the sales pipeline, and provides onboarding and day‑to‑day support for platform users. The specialist also maintains the pay‑per‑click (PPC) campaigns, ensuring accurate tracking, performance reporting, and continuous optimization to improve lead quality and conversion outcomes.

• Work with established templates to create and update landing pages, forms, and emails that support lead‑generation programs.
• Maintain the Hub Spot platform, including marketing automation workflows, error logs, contact records, and file management.
• Serve as the primary point of contact for new and existing users, providing onboarding, training, and ongoing support.
• Provide pay‑per‑click (PPC) campaign reporting, maintain and edit campaigns, review recommendations.
• Monitor incoming leads and track their movement through the sales pipeline to ensure proper follow‑up and conversion.
• Provide platform reporting and create dashboards to provide visibility into marketing performance, lead flow, and campaign effectiveness.
• Set up marketing event objects and support event lead generation needs.
• Perform other duties as assigned.
• Comply with all policies and standards.
• The wage range for this position is $60,400.00–$90,600.00 and may vary based on geography as well as relative knowledge, skills, abilities, and experience.

• Bachelor’s Degree in marketing, communications or related field (required).

• 2+ years experience working with digital platforms, enterprise systems, or customer relationship management tools (required) or 2+ years work experience in digital content management or platform configuration (required).
• 1+ years work experience managing or supporting PPC campaigns (Google Ads, Linked In Ads, Meta Ads) (preferred).

• Microsoft Office Suite, Excel, SharePoint.
• Understands and has knowledge of using Zoom and Teams.
• Project management software (Asana preferred).
• Hub Spot or similar CRM.
• Attention to detail and creativity.
• Basic understanding of lead generation and marketing automation process.
• Organization and planning capabilities.
• Good written communication skills.

• Hub Spot Digital Marketing certification.
• Google Ads certification.

In addition to your base compensation, you may be eligible for a bonus based on achievement of business and/or individual performance metrics (dependent on position). Benefits offered include Medical, Prescription, Health Savings Account, Flexible Spending Accounts, Dental, Vision, Life, AD&D, Disability, Supplemental Health, Employee Support, Paid Parental Leave, Pet Insurance, 401(k) and Tuition Reimbursement. In addition, teammates may be eligible for up to 10 to 20 days of vacation (depending on tenure), 2 personal days, 1 floating holiday, 5 sick days, 5 volunteer hours, and 6 company holidays (plus Veterans Day for Veterans) annually.

AIT Worldwide Logistics is a global freight forwarder that helps companies grow by expanding access to markets all over the world where they can sell and/or procure their raw materials, components and finished goods. For more than 40 years, the Chicago‑based supply chain solutions leader has relied on a consultative approach to build a global network and trusted partnerships in nearly every industry, including aerospace, automotive, consumer retail, energy, food, government, high‑tech, industrial, life sciences and marine.

Backed by scalable, user‑friendly technology, AIT’s flexible business model customizes door‑to‑door deliveries via sea, air, ground and rail‑on‑time and on budget. With expert teammates staffing more than 150 worldwide locations in Asia, Europe and North America, AIT’s full‑service options also include customs clearance, warehouse management and white‑glove services.

AIT Worldwide Logistics is an Equal Opportunity Employer – M/F/Veterans/Disabled. If you are unable to apply online due to a disability, contact Human Resources at 630‑766‑8300 ext 5218.