Digital Marketing and Strategy Manager

Digital Marketing Leader

Accertify enables commerce by doing one thing extraordinarily well: pinpointing fraud. The company's Predictive Yes Platform helps businesses say yes to more - more good customers, more revenue, and more growth - without getting burned. It's a precise, confident, data-backed yes, made possible by joining signals across the entire customer lifecycle through unmatched data volume, layered AI-powered models, and a consortium approach that protects clients from bad actors spotted anywhere in the network while unlocking business with good actors verified anywhere in the network.

With more than 10 billion transactions and over $1 trillion in commerce processed in 2025 alone, Accertify delivers the intelligence and precision that fraud and payments teams need to say yes confidently and enable growth. That's the More Yes difference.

Accertify is seeking a hands-on Digital Marketing Leader to own and optimize our digital marketing engine, driving awareness, engagement, qualified pipeline, and revenue growth. As a member of the Revenue Marketing team, this role will lead strategy and execution across our website, SEO/AEO, Linked In, review sites, You Tube, Salesforce, and Pardot, while ensuring marketing efforts are measurable and tied directly to business outcomes.

The ideal candidate is an experienced B2B marketer who thrives in a high-ownership environment, understands how to attract and convert buyers through digital channels, and has a proven track record of building scalable demand generation programs that influence pipeline, revenue, and growth through data-driven execution and continuous optimization.

Website Conversion:
Own the website as Accertify's primary conversion engine.

• Own website architecture, performance, scalability, and user experience
• Build and optimize Word Press pages, landing pages, forms, and conversion paths
• Modernize the website experience page-by-page in partnership with Content and Portfolio Marketing
• Own the full form-to-conversion process, including thank-you experiences, retargeting, alerts, and automation
• Drive conversion rate optimization (CRO) through testing, experimentation, and analysis
• Implement and optimize technical SEO, AEO, and GEO best practices
• Manage chat and conversational marketing experiences
• Report performance through GA4, GTM, and Salesforce

AEO & Search Visibility:
Own Accertify's visibility across traditional search, AI-powered answer engines, and organic digital channels.

• Lead AEO, GEO, and technical SEO initiatives
• Improve visibility across search engines and AI-generated answers
• Own Linked In organic and You Tube as strategic channels
• Manage search performance, content discoverability, and machine visibility
• Own UTM governance and digital tracking standards
• Partner with the ABM Lead to ensure accurate campaign tracking and attribution
• Leverage review platforms including G2, Capterra, Trustpilot, and Trust Radius as part of Accertify's overall visibility strategy

Lead Flow & Omni-Channel Campaign Management:
Own the marketing side of lead management, lifecycle progression, and attribution.

• Own lead scoring, grading, routing, and lifecycle management
• Manage Pardot nurture journeys and engagement programs
• Own campaign attribution and performance measurement
• Maintain campaign architecture, field governance, and data quality
• Oversee integrations between Salesforce, Pardot, and the website
• Partner closely with Rev Ops on attribution models and funnel reporting
• Own the marketing-to-sales handoff process
• Drive continuous optimization of lead quality and conversion performance

Digital Communications Management:
Own planning, visibility, and execution across Accertify's digital marketing portfolio.

• Maintain a transparent, accurate digital marketing calendar covering website updates, content publication, SEO/AEO initiatives, nurture programs, organic social campaigns, You Tube content, review platform activity, and digital promotions
• Ensure all digital deliverables are prioritized, tracked, and delivered on time according to established marketing SLAs
• Provide visibility into digital priorities, deadlines, dependencies, launch schedules, and project status
• Proactively communicate risks, blockers, timeline impacts, and resource constraints
• Partner with Content, Portfolio Marketing, ABM, Events, Rev Ops, and Sales to ensure digital execution aligns with broader campaign objectives

• Word Press
• Microsoft Clarity
• Qualified or similar AI chat platform
• CRO and website optimization tools
• Conversational marketing tools

• SEMrush
• Profound
• Google Search Console
• SEO, AEO, and GEO optimization platforms
• Linked In
• You Tube

• Pardot (Marketing Cloud Account Engagement)
• Salesforce
• Google Analytics 4
• Google Tag Manager

• Asana
• Slack
• Confluence
• Microsoft 365
• Microsoft Copilot

• 5+ years of experience in digital marketing, demand generation, marketing…