AEO and Digital Marketing Manager

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Full Time Accertify Inc, Itasca, IL, US

Salary Range: $ To $ Annually

Accertify enables commerce by doing one thing extraordinarily well: pinpointing fraud. The company's Predictive Yes Platform helps businesses say yes to more - more good customers, more revenue, and more growth - without getting burned. It's a precise, confident, data-backed yes, made possible by joining signals across the entire customer lifecycle through unmatched data volume, layered AI-powered models, and a consortium approach that protects clients from bad actors spotted anywhere in the network while unlocking business with good actors verified anywhere in the network.

With more than 10 billion transactions and over $1 trillion in commerce processed in 2025 alone, Accertify delivers the intelligence and precision that fraud and payments teams need to say yes confidently and enable growth. That's the More Yes difference.

We're hiring a hands-on marketer to own how Accertify is discovered, understood, and cited — across traditional search, AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini), and our own website. As AI reshapes how buyers find and evaluate vendors, this role determines whether we show up in that conversation — and turns that visibility into real marketing interactions, qualified leads, and sales pipeline.

You'll work the tools yourself. You'll direct a small developer resource, a small paid media resource, and a social/brand intern, extending your capacity on anything beyond Word Press-level web changes, scaled campaign execution, or social content output — but you're the one in Profound, SEMrush, GA4, Google Ads, and Word Press every week. You'll partner closely with our ABM/Demand Gen Manager and our Events/Digital Experiences Manager, so visibility work, campaigns, and events reinforce each other rather than running in parallel.

What You'll Own:

AEO / GEO & Search Visibility (primary focus ~50% of the role)

• Own our visibility, accuracy, and citation frequency across AI answer engines and traditional organic search
• Run prompt-level, platform-level, and competitor-level analysis using Profound to understand why we're surfaced (or aren't), and turn findings into concrete content and technical actions
• Use SEMrush for keyword, technical SEO, and competitive research; extend those findings into AEO-specific tactics — structured data (schema.org/JSON-LD), crawlability, and content formatting built for how AI models discover, index, and retrieve content
• Approach AEO as an ongoing experiment, not a one-time setup — treat new tactics (schema changes, content restructuring, format tests) as hypotheses, and track which ones actually move citation and visibility metrics
• Partner with our AI/LLM team on any new automation, integration, or tooling that supports AEO monitoring and reporting — every tool and system runs through our security/legal vetting process before use
• Partner with content and portfolio marketing to shape a content engine built to be cited, not just ranked
• Build recurring reporting that makes AI-search performance clear to leadership — visibility trend, citation share, sentiment, competitor positioning
• Own our presence on review platforms (G2, Capterra, Trust Radius) as part of the broader answer-engine visibility strategy

Web & Paid Media Execution (~25% of the role)

• Work directly in Word Press to update, optimize, and troubleshoot site content and structure — comfortable making changes yourself without waiting on dev for routine work
• Own Google Analytics 4measurement and Google Ads campaign…