Social Media Content Spec

TITLE:

Social Media Content Specialist (Grant-funded)

REPORTING RELATIONSHIP:

Manager, Social Media Strategy

BASIC FUNCTION:

Create social media content for American Academy of Pediatrics (AAP) and Healthy Children.org social media accounts with a focus on video-based content and influencer campaigns. Support the American Academy of Pediatrics (AAP) influencer community on social media.

DUTIES AND RESPONSIBILITIES:

1. Draft social media content for posts with a primary focus on video content on Instagram, Tik Tok, and You Tube.

2. Coordinate with video production colleagues on scheduling, video filming logistics, and content management.

3. Assist supervisor in supporting relationships with AAP's pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A's.

4. Actively monitor and moderate social media conversations to ensure a positive and respectful environment. Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department. Identify trends and topics mentioned by the community and adapt content accordingly.

5. Create and edit simple graphics and videos using tools like Canva and Cap Cut.

6. Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms. Write and disseminate a newsletter for AAP pediatrician influencers.

7. Leverage proactive and reactive social media opportunities to advance accurate vaccine information.

8. Ensure brand voice and tone are maintained across all social media platforms.

9. Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities.

10. Track and analyze key metrics to measure the success of community management efforts. Identify trends and insights to inform future strategies and initiatives.

11. Provide regular reports on community performance to stakeholders.

12. Attend team meetings and contribute to discussions on social media campaign strategies.

13. Perform other duties as assigned.

EDUCATION:

Bachelor's degree in communications, digital marketing, or related discipline or an equivalent combination of relevant education and work experience required.

EXPERIENCE:

At least one year related experience contributing to social media accounts, including the development, execution, and analysis of video-based social media content and use of tools and platforms to track and assess social media efficacy. Experience using Canva, Cap Cut, or similar programs to create consistent and engaging visuals and editing videos for social media preferred. Experience in digital marketing and working in a public relations firm or non-profit medical association a plus.

ESSENTIAL

SKILLS:

Must be able to develop creative and engaging content for various online platforms and varying audiences, manage multiple priorities simultaneously, respond quickly to time-sensitive matters, take initiative, work both independently and as part of a team, moderate conflict, collaborative effectively with various internal and external constituents, and contribute to fostering an inclusive culture where everyone feels valued and respected. Strong technical acumen essential with proficiency in MS Office, core social media platforms, and the ability to learn and apply new and trending technology platforms;

experience with Canva, video editing tools, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., Web Ex Teams) preferred. Excellent project management, organizational, diplomacy, interpersonal, analytical, and critical thinking skills required. Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians' availability.

A reasonable estimate of the current base pay range for this position is $63,438.82 - $66,963.26. Compensation decisions take into account a wide range of factors, including but not limited to relevant experience,…