Demand Generation Lead

Full-time Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really mattersat the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, were flexible, were innovative, and were focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of societys greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

Were looking for innovative and original thinkers to work in an environment where you can #Make Your Moment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, well help you make your moment. Join Team Purple. Join IFS.

• Own the global AI demand generation strategy and translate it into programmatic initiatives campaigns, call-out sessions, and targeted outreach programs.
• Partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries.
• Own execution, tracking, and reporting of demand generation activity across all channels.

• Lead, coach, and develop the demand generation and market development team, setting cadence, targets, and standards of excellence.
• Enable sellers with actionable messaging, collateral, and outreach strategies, and drive adoption among field teams who are not naturally inclined toward demand generation.
• Translate AI value propositions into simple, customer-relevant conversations, and support sellers in customer-facing scenarios where needed.

• Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries working named account lists, inbound leads, and intent-triggered targets.
• Champion account-based outbound: deep account research, multi-touch sequences, and creative plays (direct mail, personalized video) that cut through the noise and earn a reply.
• Operationalize intent data when a target account is researching predictive maintenance, field service automation, or compliance AI, ensure the team follows up with custom, timely sequences built around that signal.

• Ensure AI messaging is industry-led and problem-focused, not purely product-driven.
• Partner with Product Marketing to refine clear, compelling narratives for the field, and continuously adapt messaging based on market feedback.
• Drive market research hot topics, timely trends, and compliance deadlines in the industries we serve and feed it into messaging and campaigns.

• Establish and drive a structured global cadence for demand generation activity (call-out sessions, pipeline reviews, execution tracking).
• Influence field teams to consistently allocate time to pipeline creation based on coverage gaps.
• Ensure accountability without direct authority through strong stakeholder influence across regions and time zones.

• Monitor pipeline creation, quality, and progression across CQ+ cycles, and drive pipeline hygiene, visibility, and forecast integrity.
• Support opportunity progression through structured reviews and feedback, ensuring every handoff to AEs includes context marketing can reuse.

• Build and refine demand generation processes from scratch where needed, using data and analytics to optimize pipeline creation and conversion.
• Leverage the AI-first stack (CRM, intent, analytics, and AI tools) to improve execution and reporting.
• Maintain a tight feedback loop between field, marketing, and product identifying what works, iterating rapidly, and turning frontline intel into better campaigns.

Youll lead…