Marketing Specialist

At Heritage Grocers Group, how we work is defined by shared values that include absolute integrity, respect, and collaboration. However, it's more than that; it's smart and highly driven people united in purpose to serve one another.

Bring your energy and unique perspective and you'll have the opportunity to grow with us professionally, personally, and financially. You'll be part of a team that genuinely cares about helping you succeed, and you'll work alongside talented colleagues, while making a difference in our communities.

The Marketing Specialist is responsible for developing and executing innovative, data-driven marketing campaigns that elevate our brand, drive customer engagement, and promote sales across our grocery retail footprint. As an exempt-level position, the role requires independent decision-making, creative strategy, and cross-functional leadership to ensure campaigns deliver measurable impact across channels.

The essential duties and responsibilities of this position include, but are not limited to, the following:

• Manage day-to-day operations across all social media channels, community engagement, and the strategic scheduling of posts to ensure a consistent brand voice.
• Monitor digital trends and social conversations to source and curate shareable content that aligns with brand values, focuses on business goals, and resonates with the target demographic.
• Design and launch integrated marketing campaigns (digital, in-store, email, print, social) to support seasonal promotions, product launches, loyalty programs, and brand initiatives.
• Collaborate with merchandising, creative, and operations teams to align messaging and visual assets with business goals.
• Develop campaign strategy based on customer insights, market trends, and competitive intelligence.
• Monitor and optimize campaign performance metrics, including CTRs, ROI, and customer acquisition/retention.
• Manage agency relationships and oversee the production of media assets and collateral.
• Create post-campaign reports with actionable insights and recommendations for future initiatives.
• Support brand consistency across all customer touchpoints and ensure adherence to compliance guidelines.
• Other duties as assigned.

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years of marketing experience, with a strong background in campaign strategy and execution.
• Experience working within retail, grocery, or FMCG sectors highly preferred.
• Proficiency with marketing analytics, CRM platforms, and creative tools (e.g., Hub Spot, Salesforce, Google Analytics, Adobe Creative Suite).
• Strong communication skills with the ability to present ideas clearly and persuasively.
• Highly organized and capable of managing multiple deadlines and priorities.
• Knowledge of shopper marketing or omnichannel retail strategy.
• Experience supporting loyalty, mobile app, or customer engagement campaigns.
• Familiarity with regional consumer demographics and cultural nuances.
• Bilingual in English and Spanish, a plus.

• While performing the duties of this job, the employee is regularly required to sit, stand, and use the hands to handle objects, tools, or controls.
• Successful performance requires vision abilities that include close vision and the ability to adjust focus.
• The work environment is typical of an office.
• Ability to drive and flexible to travel to all company locations if required.

The job duties, elements, responsibilities, skills, functions, experience, educational factors, and the requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an…