Business Development Marketing Supervisor; Outbound

About the Role

As a Business Development Marketing Supervisor (Outbound), your primary responsibility is to lead and mentor the business development team in executing outbound, marketing‑led prospecting strategies that drive pipeline growth. This role is focused on identifying, engaging, and qualifying target accounts through strategic outbound activities, not direct selling. In addition to team leadership responsibilities, the Supervisor will maintain an individual contribution quota, actively participating in outbound prospecting to support pipeline generation and model best practices for the team.

Team Leadership & Supervision

• Lead, coach, and mentor the outbound business development team to ensure consistent, high‑quality outreach.
• Establish clear performance expectations, activity benchmarks, and quality standards.
• Provide regular feedback, training, and hands‑on support to improve messaging, targeting, and engagement effectiveness.
• Lead by example through active participation in outbound prospecting.

Outbound Marketing‑Led Prospecting

• Oversee outbound lead generation through channels such as email, phone, Linked In, and account‑based outreach.
• Ensure outbound activities are aligned with marketing campaigns, value propositions, and target audience strategies.
• Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives.

Individual Contribution

• Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts.
• Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.
• Demonstrate best practices in messaging, qualification, and follow‑up to set standards for the team.

Lead Qualification & Handoff

• Ensure outbound‑engaged prospects are properly qualified before being transitioned to the sales team.
• Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow‑up.
• Act as a quality gate to ensure sales teams receive well‑qualified, sales‑ready opportunities.

Cross‑Functional Alignment

• Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities.
• Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops.
• Share insights from outbound activity to inform future marketing and go‑to‑market strategies.

Performance Analysis & Optimization

• Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness.
• Use data‑driven insights to optimize outreach strategies, sequences, and team productivity.
• Identify trends, gaps, and opportunities to continuously improve outbound performance.

Operational Excellence

• Ensure outbound processes, tools, and workflows are followed consistently and efficiently.
• Support scalability by refining playbooks, templates, and best practices.
• Maintain alignment with company goals, brand standards, and compliance requirements.

Role Focus:
This role is 100% outbound and emphasizes:

• Marketing‑led outbound prospecting (not closing)
• Team leadership with hands‑on contribution
• Lead qualification and pipeline creation
• Data‑driven optimization and cross‑functional alignment

Requires 5 years of related experience; bachelor’s degree in a relevant field preferred.

• Bachelor’s degree in marketing, business administration, or a related field.
• Experience in leadership or supervisory role.
• Proven experience in lead management, marketing coordination, or a similar role.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other marketing tools.
• Detail‑oriented and proactive approach to problem‑solving.

In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800 – $92,520 annually.

About our Company – Canon U.S.A., Inc., is a leading provider of consumer, business‑to‑business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent…