Business Development Supervisor

About the Role

Join a world-class team and lead our next chapter of growth. As our Business Development Marketing Supervisor, you aren't just managing-you're the strategist behind our outbound engine. Reporting directly into Marketing, you'll mentor a high-energy BDR team to master sophisticated, brand-aligned prospecting. This is a unique "Player-Coach" role focused on lead management and pipeline growth-not full-cycle sales. You'll sharpen the team's tactics while staying "in the game" yourself, using Salesforce to identify and qualify high-value accounts.

If you're a savvy leader who prefers strategic engagement and opening doors over the "hard sell," this is your stage.

Your Impact

Team Leadership & Supervision - Lead, coach, and mentor the outbound business development team to ensure consistent, high-quality outreach.

- Establish clear performance expectations, activity benchmarks, and quality standards.

- Provide regular feedback, training, and hands-on support to improve messaging, targeting, and engagement effectiveness.

- Lead by example through active participation in outbound prospecting. Outbound Marketing-Led Prospecting - Oversee outbound lead generation through channels such as email, phone, Linked In, and account-based outreach.

- Ensure outbound activities are aligned with marketing campaigns, value propositions, and target audience strategies.

- Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives. Individual Contribution - Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts.

- Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.

- Demonstrate best practices in messaging, qualification, and follow-up to set standards for the team. Lead Qualification & Handoff - Ensure outbound-engaged prospects are properly qualified before being transitioned to the sales team.

- Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow-up.

- Act as a quality gate to ensure sales teams receive well-qualified, sales-ready opportunities. Cross-Functional Alignment - Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities.

- Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops.

- Share insights from outbound activity to inform future marketing and go-to-market strategies. Performance Analysis & Optimization - Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness.

- Use data-driven insights to optimize outreach strategies, sequences, and team productivity.

- Identify trends, gaps, and opportunities to continuously improve outbound performance. Operational Excellence - Ensure outbound processes, tools, and workflows are followed consistently and efficiently.

- Support scalability by refining playbooks, templates, and best practices.

- Maintain alignment with company goals, brand standards, and compliance requirements. Role Focus This role is 100% outbound and emphasizes:

- Marketing-led outbound prospecting (not closing) - Team leadership with hands-on contribution - Lead qualification and pipeline creation - Data-driven optimization and cross-functional alignment

About You:

The Skills & Expertise You Bring

Requires 5 years of related experience; bachelor's degree in a relevant field preferred.
• Bachelor's degree in marketing, business administration, or a related field.
• Experience in leadership or supervisory role
• Proven experience in lead management, marketing coordination, or a similar role.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other marketing tools.
• Detail-oriented and proactive approach to problem-solving. In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800 - $92,520 annually.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and…