Head of Creative Content ​/ Creative Director

YAMU Media is looking for a Head of Creatives based in the United States to join our leadership team.

Head of Creative Content / Creative Director

Most creative leadership roles ask you to manage a team and protect a brand's aesthetic. You oversee quality, run reviews, maintain standards, and present work to stakeholders who evaluate it on how it looks. That is not this role.

At YAMU, you are building the creative function that directly drives revenue for high-growth ecommerce brands. Your department does not support the paid media team -- it partners with it. Your output is measured by ROAS, hold rate, and conversion, not by whether leadership likes how the ads look. You will hire the team, set the testing frameworks, define what winning creative means at scale, and build the infrastructure that produces it.

This is a rare opportunity to build a creative organization from the ground up, with the budget, the data infrastructure, and the talent network to do it right. If you have spent years running other people's creative functions and know exactly how you would do it differently, this is where you prove it.

We are hiring a Head of Creative Content to own the entire creative function at YAMU Media -- from strategy and testing to production and team building.

This is not a creative director role where you oversee aesthetics. This is a revenue-generating leadership role where your department's output is measured by ad performance, not by how good the creative looks. The right person has built creative systems at scale, knows how to produce winning ads across every major format, and has the judgment to know when to produce internally and when to source externally.

You will report directly to leadership and be accountable for the creative output that runs across our brands' paid media campaigns. You will build the team, own the process, develop the testing strategy, and ensure that every piece of creative your department produces is engineered to perform.

• Own the creative strategy across all brand accounts -- define the direction, set the standards, and hold the team to them
• Build, hire, and manage the creative department -- including editors, scriptwriters, designers, and any specialist roles the function requires
• Oversee all creative production from brief to final delivery, ensuring every asset is optimized for performance before it goes live
• Develop and run creative testing frameworks -- structured hypothesis testing across hooks, formats, audiences, and offer angles, with documented learning from every test
• Make the call on when to produce internally and when to source externally -- UGC agencies, VSL creators, street interview vendors, high-production studios -- and manage those vendor relationships when sourcing out
• Establish and maintain a library of winning creative, organized by format, hook type, performance outcome, and brand vertical
• Collaborate with paid media strategists daily -- creative decisions must be informed by what the data is showing in active campaigns
• Present creative strategy and performance insights to brand leadership and internal stakeholders with clarity and confidence
• Set the bar for what good means in this department -- and hold everyone in it to that bar

• Hook rate: what causes someone to stop scrolling and what causes them to keep going within the first two seconds
• Hold rate: how editing, pacing, narrative structure, and visual choices affect how long a viewer stays in the video
• Thumb-stop ratio: how to engineer the opening frame and first second to interrupt autopilot scrolling
• Attention psychology: how the brain processes information in a short-form video environment and how to use that to hold attention longer
• Re-hooks: how to rebuild attention mid-video when drop-off is expected, and when a re-hook is needed versus when the pace is sufficient
• Pattern interrupts: how visual, auditory, and narrative changes reset attention, and how to deploy them without breaking the creative's narrative flow
• Caption strategy: how caption design, timing, and emphasis affect both retention and accessibility -- this is an editorial decision, not a design task
• Buyer psychology: how to sequence pain points, desire, social proof, and urgency to move a viewer from awareness to intent
• Creative testing: how to structure tests that isolate variables so the results are actually readable -- not just running two ads against each other and calling the winner

You have produced winning ads in every format below and can speak to what makes each one work and when to use it:

• UGC: creator-led content that feels native to the platform and drives conversion without feeling like an ad
• Founder content: direct-to-camera from a founder or spokesperson, built around authority and trust
• Testimonials: structured social proof that moves beyond "I love this product" into specific, credible, verifiable claims
• High-production commercials: polished,…