Social, Content & Community Manager

Reports to the Senior Marketing Manager.

Beyond Braid is one of the most-followed fishing brands in the country, and we're just getting started. We make braided line and tackle that anglers actually trust, and we've built it into a real brand by caring more about product and brand than anyone in our lane.

You own the content engine and the creator community.

Our affiliates, ambassadors and sponsored creators shoot the content: roughly 300 Tik Tok Shop affiliates, a Trybe creator roster, and a paid roster of UGC creators. Your job is to turn that into a machine. Collect it, judge it, cut it, schedule it, and get it everywhere it can earn. Then grow the community that produces it.

This is a high-volume operation, and anyone coming from a four-posts-a-week brand account will find the pace a real change. We want quality and quantity.

Roughly 70 to 80 percent of this role is orchestration, making other people's content work harder than it would on its own. You are not the on-camera talent and you are not expected to film everything yourself. The rest is filling gaps, and there is a real advantage in being willing to pick up a camera when the calendar needs it.

• Collect, tag and file every incoming asset into one organized library. Nothing lives in DMs.
• Judge every asset against a clear standard: strong hook, product shown honestly, real angler in real use, usable framing and audio.
• Route it. Organic-worthy content into the calendar, ad-worthy content into the weekly folder our ads team works from, every week. That hand-off is one of the most important things you own.
• Recut and reframe across formats, and strip platform-specific language so one video works in more than one place.
• Run our repost engine. We keep a permission list of creators who gave us blanket rights to repost with credit, and working that list is a real growth lever.
• Own compliance. Proper disclosure on affiliate and sponsored content, honest claims, no invented offers. Checking the claim is part of approving the video.

Beyond Braid posts every single day, on every channel, without a gap. We run two Tik Tok accounts with different jobs: the brand account is what a customer scrolls when deciding whether we are a real brand, so it stays deliberate, and the sales account carries the volume. Instagram, Facebook and You Tube publish daily alongside both.

• Own the content calendar as a living document, two weeks buffered and a month prepped ahead.
• Write every caption and hook in our voice: professional, badass, clean. A knowledgeable buddy on the water, never a corporate catalog.
• Tag products every time. On Tik Tok Shop an untagged post does not earn, and it cannot be fixed after the fact.

• Recruit, onboard and activate Tik Tok Shop affiliates at real volume. Proactive outreach weekly, not a monthly campaign.
• Run the affiliate group chat and a regular announcement rhythm: top sellers, example videos that work, one product to focus on. Motivation is the job, not just logistics. Affiliates quit when they stop seeing results, so peer proof and real earnings beat product announcements.
• Maintain a genuinely exclusive VIP tier and protect those relationships.
• Make the case for ad spend behind creator videos. It is the strongest incentive we have. The decision sits with marketing leadership, but you identify where it goes and push for it.
• Own the full creator lifecycle: sourcing, briefing, contracting, review, payment and offboarding. Removing creators who have gone quiet matters as much as adding new ones.
• Run the sample pipeline across Tik Tok Shop, Trybe and direct inbound. Approve against a clear bar, tier by risk so newer creators start on lower-cost product, and chase every sample through to content delivered. A sample that produces nothing is a loss.
• Manage the paid creator roster inside a $6,000 to $7,000 monthly budget, on month-to-month agreements with a test period for anyone new.
• Run Trybe daily: clear the queue, publish approved content into ads, reply fast. The platform scores us on all three and suppresses brands that slip.
• Build systems, not just relationships. A tracked roster, onboarding flows and playbooks, so a creator can succeed without a one-to-one conversation.

• Grow and program our owners' Facebook group. This is close to a blank page and we want someone excited by that rather than looking for a playbook to inherit.
• Be the first…