Assistant Marketing Manager – CRM & Data Analytics; PORSCHE

Doğuş Otomotiv is Turkey's leading automotive importer and one of the largest automotive distributors.

Creating its business plans with the vision of "creative service beyond expectations", Doğuş Otomotiv builds its corporate strategy on the goal of "working with a focus on customer satisfaction".

Doğuş Otomotiv is the company with the widest brand and service network in Turkey in its sector.

Doğuş Otomotiv, the representative of 18 international brands and 19 affiliated product groups, offers to its individual and corporate customers a wide product portfolia in the field of passengers cars, light commercial vehicles, heavy vehicles, industrial and marine engines and cooling systems with Volkswagen Passenger Cars, Audi, SEAT, CUPRA, Škoda, Bentley, Lamborghini, Porsche, Volkswagen Commercial Vehicles, Scania, Meiller, Thermo King, Wielton, Novamarine, Aerofoils, MATE.Bike,

Riviera, Linssen Yatchs brands.

To learn more about our company, you can visit:

We are looking for an Assistant Marketing Manager to strengthen PORSCHE brand's customer-centric marketing and CRM strategies.

This role is responsible for managing sales-driven CRM strategies, overseeing customer lifecycle management, and coordinating global CRM system integration processes. The position works closely with Porsche AG and internal stakeholders to enhance customer experience and commercial performance.

Qualification

• Bachelor’s degree from a relevant field
• 5–7 years of experience in Marketing, CRM or Digital Marketing
• Strong knowledge of CRM systems, customer data management, and campaign performance analysis
• Experience working with global teams; fluent in written and spoken English
• Strong analytical mindset and data-driven decision-making skills
• Customer-oriented and structured thinking capabilities
• Excellent project management and stakeholder coordination capabilities
• Confident, professional and representative appearance and assertiveness
• Automotive industry experience is a plus

Key Responsibilities

• Manage the global Porsche and local CRM system integration process in coordination with Doğuş Technology and Porsche AG internal teams
• Coordinate global and local stakeholders, including organizing integration meetings and managing training processes
• Design and manage new customer acquisition and customer lifecycle management strategies aligned with sales targets
• Analyze customer surveys, research, and feedback to define effective CRM actions
• Generate monthly reports for CRM campaign performance and help update customer database to provide insights and recommendations for continuous improvement of the customer journey.
• Define & implement data-driven customer processes, while creatively establishing new customer touchpoints to enhance the customer journey
• Develop and implement CRM strategies to improve customer retention and acquisition, including Churn Management and Loyalty Campaigns.
• Analyze lead campaign effectiveness using metrics such as CPL, lead-to-sales conversion, and test drive conversion rates
• Analyze customer behavior and sales funnel performance to identify trends and optimize marketing and sales efforts.
• Manage CRM and performance marketing budgets effectively

Working with us offers:

• Career and development opportunities: We support your journey of continuous learning and growth through various development programs, including the GO Gelişim Okulu, a personal learning platform, language support, and assistance for pursuing a master’s degree.
• In-house entrepreneurship: You can freely share your ideas on the Fikir Platformu, take action by participating in Doğuş Otomotiv Project Teams, or even seize the opportunity to start your own business through Invendo.
• Flexible working arrangements: We promote work-life balance with our hybrid work model, allowing you to work remotely for up to 3 days a week.
• GoWell programs: You'll have access to exclusive benefits for you and your family, including fitness support, social clubs, volunteer programs, psychological counseling, dietitian services, daycare support, partnerships with private educational institutions and the opportunity to enjoy the benefits of Doğuş Otomotiv and Doğuş Holding brands.