Creative Services Producer - Wlbt

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WLBT is Mississippi’s flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state’s largest TV market and capital city, our area features top-tier museums, multiple universities, and the state’s leading medical facilities, including the renowned University of Mississippi Medical Center.

With Mississippi’s mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans. Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools:
Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.

WLBT is seeking a talented, driven, and creative Creative Services Producer to join our dynamic marketing and production team. In this role, you will be responsible for concepting, writing, producing, and delivering compelling commercial content and promotional material for local advertisers and station initiatives. You'll collaborate closely with our sales team, clients, and production crew to bring brand new stories to life across broadcast, digital, and social platforms.

This is a fantastic opportunity for a creative professional who thrives in a fast-paced broadcast environment and has a passion for storytelling, visual communication, and client service.

• Concept & Write — Develop original scripts, storyboards, and creative concepts for local and regional advertisers across TV, CTV, digital, and social media platforms
• Produce & Direct — Oversee commercial productions from pre-production through final delivery, including on-location and in-studio shoots
• Edit & Post-Production — Edit video content using industry-standard software; manage graphics, music, voiceover, and color to deliver broadcast-ready spots
• Client Collaboration — Work directly with clients and the sales team to understand marketing goals and translate them into effective creative campaigns
• Project Management — Manage multiple projects simultaneously, meeting deadlines while maintaining a high standard of quality
• Promotional Content — Produce on-air promos, topical news teases, and station image campaigns that reflect the WLBT brand
• Stay Current — Keep up with trends in video production, advertising, and digital media to bring fresh ideas to every project

Required:

• Bachelor's degree in Communications, Broadcasting, Film Production, Marketing, or a related field (or equivalent professional experience)
• 2+ years of experience in video production, commercial production, or broadcast creative services
• Strong writing skills with the ability to craft compelling scripts for 15, 30, and 60 commercial…