SEO Director

Day to Day

At Indeed, our mission is simple: we help people get jobs. As an SEO Director, you’ll play a pivotal role in scaling our global reach by driving organic performance analysis, reporting, and opportunity identification across Indeed — one of the largest and highest‑traffic websites in the world.

This role is built for a data‑driven SEO professional who possesses exceptional technical judgment and thrives when working with massive datasets and ambiguous problem statements. You won’t just identify trends; you’ll dive deep into the data to diagnose anomalies, size new opportunities, and build agentic & automated reporting systems. You will translate complex technical SEO insights into clear and actionable requirements, partnering directly with Product Managers and Engineers to ship high‑impact improvements.

• Performance monitoring & diagnostics:
  Continuously monitor Indeed’s organic search health. Diagnose complex shifts in rankings, traffic, crawl behavior, indexation, CTR, and downstream funnel conversions.
• Granular data analysis:
  Analyze SEO performance comprehensively across a variety of dimensions, including page type, market, device, query class, and landing pages.
• Technical optimization:
  Propose and document precise technical fixes for crawl waste, canonicalization, no indexing, internal linking structures, metadata, and schema.org markup.
• Opportunity identification:
  Proactively identify, size, and build business cases for new content initiatives, metadata enhancements, internal linking optimizations, and advanced schema implementation.
• Reporting & automation:
  Own, refine, and present weekly team performance reporting. Pioneer and manage agentic and automated SEO reporting workflows leveraging AI tooling and APIs.
• Documentation and collaboration:
  Draft clear Product Requirement Documents (PRDs) and collaborate productively in SEO and cross‑team stand‑ups to partner with PMs and engineers to ship SEO improvements.
• Impact tracking:
  Establish measurement frameworks to track launched changes and conduct rigorous post‑launch impact analyses to report back to business partners.

• Requires a minimum of 14 years of related experience; or a minimum of 12 years with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience.
• Proven experience managing and diagnosing SEO health for large‑scale enterprise websites with millions of indexed pages, preferably within online marketplaces, job boards, e‑commerce, travel networks, aggregators, or high‑volume UGC platforms.
• Deep expertise in technical SEO, including Google Search Console, Bing Webmaster Tools, crawl and log file analysis, canonicalization, internal linking, metadata optimization, Schema.org structured data, and advanced rank tracking tools.
• Demonstrated proficiency with SEO platforms and crawlers such as SEOClarity, SEMrush, Ahrefs, Sistrix, Screaming Frog, and custom Python‑based crawling solutions.
• Solid understanding of data analysis methodologies including regression analysis, funnel and conversion analysis, A/B testing, and pre/post impact testing, with intermediate SQL skills utilizing joins, subqueries, aggregations, and window functions across large datasets.
• Experience leveraging AI tools and APIs, including ChatGPT and OpenAI API, to automate workflows, streamline analysis, and improve operational efficiency.
• Exceptional written and verbal communication skills, including experience developing PRDs, delivering executive‑level reporting, and translating complex technical SEO concepts for cross‑functional audiences; familiarity with BI and project management tools such as Looker, Tableau, and JIRA.

Tier 1 – United States: 134,000 – 202,000 USD per year

Tier 2 – United States: 150,000 – 224,000 USD per year

Tier 3 – United States: 165,000 – 247,000 USD per year

Tier 4 – N/A

Tier 5 – United States: 187,000 – 281,000 USD per year

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based…