Director of Web Strategy and Digital Experience

Director Of Web Strategy And Digital Experience

The Department of University Communications is hiring for the position of Director of Web Strategy and Digital Experience.

The Director will lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, including the university's website, microsites and related digital platforms.

The Director will serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience align with JSU's brand, mission and strategic priorities.

The Director will develop and maintain digital governance standards for university web properties, including content standards, page ownership expectations, approval workflows and content lifecycle guidance.

The Director will partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.

The Director will lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.

The Director will develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.

The Director will create and maintain standards for web content, digital brand consistency, page templates and user-centered digital communication.

The Director will train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.

The Director will collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.

The Director will work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.

The Director will establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.

The Director will review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.

The Director will identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches.

The Director will maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.

The Director will perform other related duties as assigned by the Chief Communications Officer.

Typical qualifications include a bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field. Experience working in higher education, government, nonprofit or another mission-driven environment is required. Experience with enterprise content management systems such as Word Press, Drupal or comparable platform is required. Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms is required.

Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors is required. Working knowledge of HTML, CSS and front-end web practices is required. Familiarity with emerging digital trends, including Al-assisted search, content discoverability and evolving user behavior across web platforms is required.