Sr. Manager Training, Field Sales

Senior Manager of Sales Training is responsible for designing and delivering a scalable, high impact  learning and enablement strategy for field sales teams and  related partners. This leader will define training priorities, select the right channels and technologies, and manage a team of content designers and trainers to improve sales capability, speed-to-productivity, performance, and growth across channels.

** Responsibilities:*
* Strategy and planning

+ Define and own the end-to-end sales training and customer enablement strategy aligned to commercial goals, product roadmaps, and channel objectives.

+ Build multi-year/annual training plans, prioritizing onboarding, product launches, sales methodology, customer enablement, and continuous skills development, while aligning initiatives with compensation, territory strategy, marketing, and operations for coordinated execution.

Curriculum and Program Development

+ Develop and maintain comprehensive curricula for new-hire onboarding, ongoing field sales development, partner certification, product/technical training, and selling skills.

+ Develop role-based learning paths and certification programs for field reps, sales leaders, and customer personnel that incorporate adult-learning principles, include skills practice, and feature measurement and reinforcement.

Channels & technology

+ Identify, evaluate, and select the most effective delivery channels and technologies (LMS, mobile learning, microlearning, virtual instructor-led training, in-person workshops, simulation/AR, content authoring tools, video platforms).

+ Define and enforce standards for content quality, accessibility, version control, and localization where needed.

Delivery & operations

+ Manage and coach a team of instructional designers, content developers, field trainers, and classroom instructors.

+ Recruit, develop, and manage external training partners, subject-matter experts, and "train-the-trainer" programs.

+ Oversee scheduling, logistics, budgets, trainer assignments, and ROI tracking for training events.

Field enablement & customer engagement

+ Design and deploy onboarding and enablement programs tailored to customer needs across product, merchandising, sales, and customer service.

+ Collaborate with regional sales leaders to drive adoption and sustainment of field best practices.

+ Partner with product management and marketing to ensure go-to-market readiness and deliver effective launch training

Measurement & continuous improvement

+ Define and track key performance indicators (training completion, certification rates, time-to-productivity, sales uplift, customer engagement, NPS, and training ROI).

+ Use performance data and field feedback to iterate content and delivery models.

+ Conduct post-training impact analysis and present insights and recommendations to leadership.

Cross-functional leadership

+ Partner with Sales, Marketing, Product, Operations, and HR to ensure training is aligned, timely, and integrated.

+ Act as a change agent to embed new skills and processes into everyday field and customer behavior.

** Required Skills / Qualifications /

Certifications:

*
* Essential

+ 8+ years of progressive experience in sales training, sales enablement, or learning & development supporting field sales and channel partners; experience in tools, industrial, or B2B sales environments strongly preferred.

+ Demonstrated success building and scaling training programs that measurably increase sales performance and partner effectiveness.

+ Experience leading instructional designers, trainers, and managing external training vendors.

+ Hands-on experience with learning technologies (LMS, authoring tools, virtual training platforms) and using learning analytics to drive decisions.

+ Strong project and budget management skills; proven ability to manage multiple, complex rollouts simultaneously.

Preferable

+ Bachelor's degree required; advanced degree (MBA, MS) or instructional design certification (CPLP, CPTM) preferred.

+ Experience in a similar industry

+ Experience implementing blended learning strategies and modern delivery approaches such as microlearning, mobile learning, and simulations).

Core competencies & skills

+ Deep knowledge of adult learning principles and instructional design methodologies (ADDIE, etc.)

+ Strong business acumen and ability to link learning programs to revenue and operational metrics

+ Excellent communication, facilitation, and presentation skills

+ Proven leadership and team-building capability; coach and mentor style

+ Analytical mindset with ability to use data to optimize programs

+ Comfortable with ambiguity and skilled at driving change across matrixed organizations

+ Willingness to travel frequently and work flexible hours as required by field schedules

Outcomes and Deliverables (Include in Job Posting)

+ Reduction in time-to-productivity for new hires (target %)

+ Increase in sales performance for trained territories vs baseline

+ Certification completion and adoption rates

+ Training program Net Promoter…