Strategic Account Manager

About the Role

We are a specialist digital marketing agency that works exclusively with childcare centers, nurseries, and early years education providers across the United States and the United Kingdom. We are hiring a Strategic Account Manager to own and grow a portfolio of client relationships, ensuring every childcare provider we work with feels understood, supported, and confident in the marketing work driving their enrollment growth.

This is a relationship-led role with real operational weight behind it. You will be the primary point of contact for your clients, translating their business goals into actionable marketing plans and coordinating a team of specialists to deliver results. You need to be equal parts trusted advisor, project driver, and strategic thinker, someone who can lead a client call with authority, spot a problem before the client does, and keep campaigns running smoothly across paid ads, content, web, and lead generation.

Client Relationship Management

Own the full client lifecycle from onboarding through renewal. Build trust through consistent communication, proactive updates, and a deep understanding of each client’s nursery or childcare center, including their capacity, enrolment goals, fee structure, location dynamics, and competitive landscape. You are the person your clients call when they need guidance, and the person who calls them before they realize they need to.

Strategic Marketing Planning

Translate each client’s business objectives into clear, prioritized marketing plans. Understand seasonal demand patterns, term-time enrolment cycles, and local market conditions to build campaigns that deliver enquiries when they matter most. Brief the internal team with clarity so work is delivered right the first time.

Campaign Coordination and Delivery

Coordinate work across paid media, creative, copywriting, SEO, web development, and strategy. Keep projects on track, manage scope, prevent last-minute chaos, and ensure the team has what they need to do great work. You protect delivery quality by planning ahead and managing expectations on both sides.

Performance Reporting and Insights

Track campaign performance and deliver reporting that is accurate, meaningful, and actionable. Go beyond the numbers to provide context, identify trends, and make clear recommendations. Manage paid media budgets to ensure spend aligns with lead targets and enrolment capacity.

Problem Identification and Resolution

Spot issues early, whether that is low lead quality, slow enquiry follow-up from the client, weak conversion rates, or capacity constraints that change the marketing strategy. Raise problems with solutions, not just flags. Help clients understand what they need to do on their end to get the most from our work.

Retention, Growth, and Commercial Awareness

Drive client retention through exceptional service and consistent results. Identify genuine upsell and cross-sell opportunities where additional services would benefit the client. Work closely with leadership on renewals, account growth strategies, and maintaining healthy margins across your portfolio.

Multi-Market Client Management

Manage accounts across both the US and UK markets, understanding the nuances of childcare marketing in each region, from terminology and regulatory differences to parent expectations and competitive dynamics. Adjust communication style and campaign approach to fit local context.

3+ years of client-facing account management experience in a digital marketing agency. Strong communication skills with the ability to lead calls, manage difficult conversations, and hold both clients and internal teams accountable. Confident understanding of digital marketing channels including paid advertising, SEO, content marketing, email, and web development. Experience managing a portfolio of 15+ client accounts simultaneously while maintaining quality and responsiveness.

Proven track record of client retention and the ability to build lasting, trust-based relationships. Commercial awareness including understanding of margins, renewals, and growth opportunities. Strong writing skills for briefs,…