Senior Manager, Account-Based

Job Title:
Senior Manager of Account Based-Experience

We are seeking a strategic, revenue-driven Senior Manager of Account-Based Experience to lead, mentor, and develop our ABX team. Reporting directly to the Senior Director of Demand Generation within the Revenue Marketing team, you will evolve our tactics into a holistic account-based experience framework. You will use data-driven orchestration to power both net-new customer acquisition and existing customer expansion and retention.

You’ll partner tightly with cross-functional stakeholders to build highly personalized buyer journeys that drive pipeline velocity, revenue growth, and maximize customer lifetime value.

• Design, execute, and optimize multi-channel, full-funnel ABX campaigns across tier-1 (1:1), tier-2 (1:few), and tier-3 (1:many) accounts.
• Balance campaigns to simultaneously penetrate net-new target logos and drive cross-sell/upsell pipeline within existing customer accounts.
• Align closely with MOPS, Field Marketing, Sales, and BD leaders to gain buy-in from leaders, ensure seamless marketing orchestration, and direct timely sales follow-up.
• Collaborate with sales and product marketing teams to identify key accounts, decision-makers, and critical influencers.
• Partner with content and field marketing teams to identify or develop tailored messaging, bespoke digital experiences, and high-impact assets for key buying committees.
• Build a scorecard to measure and report on performance while managing budgets and ensuring ROI.
• Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.

• Manage, guide, and upskill a team of ABX specialists, fostering a culture of continuous learning, data literacy, modern outbound strategy, and program execution. Stay updated on industry trends and best practices to incorporate into our programs and share with teammates.
• Build and maintain scalable ABX playbooks, workflows, and templates to standardize processes and streamline across the team.
• Oversee the internal ABX resource allocation and align day-to-day team execution with broader Revenue Marketing goals.

• Utilize signals, intent data, predictive modeling, and sales insights to define, segment, and maintain our Ideal Customer Profile (ICP) and target account lists.
• Employ tech to build automated data enrichment pipelines, identify key personas, and scale deeply hyper-personalized outreach.
• Collaborate with Mops on configuring and troubleshooting our ABX tech stack (e.g., 6sense, Salesforce, specialized gifting platforms) to power orchestration and tracking.
• Define clear ABX KPIs and regularly report on Account metrics: target account engagement, buyer's stage movement, pipeline influence, deal velocity, and ROI to the Senior Director of Demand Gen.
• Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization.

• Experience:
  
  5 years of B2B revenue marketing experience, with a heavy emphasis on ABM/ABX, demand generation, or growth marketing. 1-2 years of direct people management experience.
• Mindset: A strong shift in thinking from "marketing to accounts" to "orchestrating unified experiences" across the entire lifecycle (acquisition, retention, and expansion).
• Tech Stack Mastery:
  Hands-on, proficient experience using intent/orchestration, data enrichment/automation, and communication/engagement tools. Strong understanding of CRM systems and marketing automation tools.
• Communication:
  Exceptional written and verbal communication skills. Adept at managing and developing cross-functional…