Dealer Sales Representative

Overview

Topcon Positioning Group is headquartered in Livermore, California, USA (). We design, manufacture and distribute productivity tools for developing a brighter future. Whether cultivating the earth or building upon it, Topcon brings innovation in workflow automation and seamless connectivity of data to construction, geopositioning and agriculture industries focused on developing a sustainable tomorrow.

Topcon is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, genetic information, or other legally protected status. To learn more about Topcon career opportunities go to

The Dealer Sales Representative is responsible for developing, managing, and growing a network of authorized dealers within an assigned territory in the building and construction market. This role drives revenue through indirect sales by enabling dealer partners to successfully sell surveying, positioning, and measurement solutions while ensuring brand consistency, product knowledge, and customer satisfaction. The position combines territory ownership with channel development, requiring strong relationship management, commercial discipline, and a working understanding of layout in construction and surveying workflows.

• Full accountability for sales performance, dealer capability, and market coverage within the assigned territory
• Develop and execute a territory and dealer business plan aligned with annual revenue, margin, and market-share goals
• Evaluate territory coverage and recommend new dealer appointments or adjustments as needed

• Recruit, onboard, and manage authorized dealers within the territory
• Build strong executive-level and sales-team relationships with dealer partners
• Train dealer sales teams on products, solutions, positioning, and competitive differentiation
• Support dealers with joint sales calls, customer meetings, demonstrations, and jobsite evaluations
• Ensure dealers are aligned to company sales processes, pricing policies, and branding standards

• Drive revenue growth through dealer partners by developing proactive joint account and opportunity plans
• Identify key construction, survey, and engineering customers and work with dealers to win strategic opportunities
• Influence dealer forecasting accuracy, pipeline quality, and closing discipline
• Manage deal structuring, approvals, and escalations in collaboration with internal sales and finance teams

• Expand product adoption within the construction and surveying market, including GNSS/GPS, robotic total stations, laser scanners, reality capture solutions, and software
• Monitor competitive activity, pricing pressure, and market dynamics within the territory
• Provide market feedback on dealer performance, customer needs, and product opportunities

• Coordinate with application specialists, technical support, service teams, and marketing to support dealer success
• Participate in dealer business reviews, performance assessments, and development plans
• Represent the company at industry events, dealer meetings, and trade shows

• Achievement of territory revenue, margin, and growth targets through dealer sales
• Dealer engagement, capability development, and performance improvement
• Pipeline health, forecast accuracy, and win rates
• Market coverage, customer penetration, and product mix growth

• Bachelor's degree in business, engineering, construction management, geomatics, or a related field, or equivalent experience
• 5+ years of B2B sales experience, including dealer, distributor, or channel management
• Experience working with construction, surveying, or industrial equipment markets
• Proven ability to influence without direct authority and drive results through partners
• Strong presentation, negotiation, and relationship-management skills
• Comfortable traveling extensively within the assigned territory and operating in jobsite environments
• Valid…