WLCD Radio Station Manager

WLCD Radio Station Manager (Creative Design)

Position Title

Institution

Lane College

Department

Division of Liberal Studies, Mass Communications

Reports To

Classification

Full-Time, Exempt

Position Summary

The WLCD Radio Station Manager provides administrative, operational, programming, and strategic leadership for WLCD Radio at Lane College. The Manager is responsible for maintaining professional station operations; ensuring compliance with applicable Federal Communications Commission (FCC) requirements, copyright obligations, and College policies; and advancing WLCD as a visible institutional, educational, and community-engagement asset.

Consistent with Lane College's mission and HBCU identity, the WLCD Radio Station Manager is alsoaccountable for using the station as a structured experiential-learning environment. The Manager will prepare students for careers and advanced study in broadcasting, journalism, audio production, sports media, podcasting, digital media, marketing, communications, and related fields.

• Station Operations and Administration
  • Manage the day-to-day operations of WLCD Radio, including broadcast schedules, staffing, programming, production, studio access, facilities, equipment, and administrative functions.
  • Develop and maintain written operating procedures that promote reliable, professional, safe, and consistent stationoperations.
  • Maintain required station records, licenses, logs, documentation, contracts, inventories, and operational files.
  • Coordinate maintenance, repair, replacement, and upgrades of broadcast, studio, transmission, streaming, and production equipment.
  • Work collaboratively with College information technology personnel, engineers, vendors, and contractors to maintain station infrastructure and minimize service interruptions.
  • Establish procedures for studio access, security, emergency operations, equipment use, opening/closing procedures, and after-hours operations.
• FCC Compliance and Broadcast Standards
  • Ensure that WLCD Radio operates in compliance with applicable FCC rules, licensing requirements,College policies, copyright requirements, underwriting rules, and recognized broadcast standards.
  • Maintain required station documentation and public inspection information, as applicable.
  • Train students, employees, volunteers, interns, and program hosts regarding FCC requirements, prohibited content, station identification, emergency procedures, copyright, underwriting, and professional broadcast conduct.
  • Monitor on-air programming and recorded content for compliance with station standards and institutional expectations.
  • Coordinate required Emergency Alert System (EAS) testing, documentation, and procedures, as applicable.
• Programming and Content Development
  • Develop and oversee a balanced programming schedule consistent with Lane College's mission,WLCD's audience, and student learning objectives.
  • Evaluate current programming and recommend new programming based on audience interests, institutional priorities, community needs, and student-development opportunities.
  • Coordinate music, news, public affairs, educational, cultural, faith-based, sports, entertainment, and community programming appropriate to the station's format.
  • Promote programming that highlights HBCU culture and history, scholarship, athletics, performing arts, alumni accomplishments, student achievements, and community leadership.
  • Develop special programming for major Lane College events and traditions, including Homecoming, Founders' Day, Commencement, athletic events, lectures, performances, and presidential or institutional activities.
  • Expand WLCD's reach through streaming, podcasting, social media, recorded interviews, and other appropriate digital platforms.
• Student Experiential Learning and Development
  • Develop and maintain a formal WLCD student experiential-learning model that provides hands-on training in broadcasting, audio production, journalism, sports media, podcasting, programming, digital media, promotions, marketing, and station operations.
  • Recruit, train, supervise, mentor, and evaluate students participating in WLCD operations.
  • Ensure participating students receive documented orientation, technical training, assigned responsibilities, supervision, performance feedback, and opportunities for progressive responsibility.
  • Create progressive student roles such as production assistant, on-air host, producer, sports broadcaster, news/public affairs contributor, digital content producer, programming assistant, and student station leader.
  • Collaborate with faculty and academic programs to connect WLCD participation to internships, practicums, course assignments, service learning, experiential-learning requirements, and career-readiness activities.
  • Maintain documentation of student participation, training completed, hours of engagement, competencies developed, leadership roles, and student-produced work.
• Student Portfolio and Career…