Sr Data Analyst, Marketing

Key Responsibilities Data Analysis and Insights

• Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
• Support development and implementation of data-driven marketing strategies to achieve business objectives
• Support A/B tests and other experiments to optimize marketing campaigns and website performance
• Develop learning plans that allow for systemic improvement in website performance

• Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
• Develop comprehensive reports on marketing performance and ROI
• Ability to tell a story through the analysis of data

• Collaborate with marketing teams to align on data requirements and insights
• Partner with technology and product teams to ensure data accuracy and accessibility
• Communicate complex data insights to both technical and non-technical audiences
• Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns

• Actual vs Projected Sessions
• Actual vs Projected Conversion rates
• Explanation of variance in performance due to marketing

• 5+ years of analytics experience
• 2+ years of digital analytics
• Proficiency in data analysis tools (e.g., SQL, Python, R)
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI

• Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
• Background in data science helpful but not required
• Certification in SQL/Python and/or R a plus

• Work with a talented team of data analysts and marketers
• Make a significant impact on the business
• Continuously learn and grow your skills

$94,100 - $122,300 / year. While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

• Professional and Personal Growth
  :
  Multiple avenues to grow your career, training and development programs available, tuition reimbursement benefits for full‑time colleagues
• Health and Wellness
  :
  Full‑time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1; health benefits including medical, dental, vision, disability, and life insurance plus much more
• Savings and Retirement
  : 401(k) retirement plan with company‑matching contributions
• Work‑Life Balance
  :
  Vacation days and sick days, company‑paid holidays and floating holidays, a company mindset that prioritizes health, safety, and flexibility

This company is a Drug‑Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.