Director, Digital Marketing

Capitol Christian Music Group ("CCMG") is seeking a fan‑first minded Director of Digital Marketing to join the Digital Marketing team.

• Create comprehensive digital marketing strategies across the full artist lifecycle (pre‑release, release, sustain), aligning campaigns with commercial objectives, audience growth, and long‑term brand development.
• Define and evolve social and digital strategy across platforms (Instagram, Tik Tok, Facebook, X, Pinterest, You Tube, and emerging channels).
• Build full‑funnel audience strategies, including fan acquisition, engagement, conversion, and retention, leveraging CRM, paid media, and content ecosystems.
• Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth.
• Oversee end‑to‑end execution of digital marketing strategies, ensuring excellence from ideation through launch, optimization, and sustain phases.
• Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity.
• Direct cross‑functional execution across internal teams and external partners to deliver integrated, on‑brand campaigns at scale.
• Partner with Media Planner to develop and execute high‑impact paid media strategies, optimizing targeting, creative, and channel mix.
• Oversee artist websites and digital properties, ensuring best‑in‑class user experience, technology, and content relevance.
• Identify and activate emerging trends, particularly in short‑form content, to drive real‑time engagement and cultural momentum.
• Own digital performance metrics and KPIs, using data‑driven insights to optimize strategies, improve efficiency, and maximize ROI.
• Lead post‑campaign analysis and reporting, translating performance data into actionable insights, benchmarks, and forward‑looking recommendations.
• Serve as a strategic leader and key voice within the organization, presenting vision, strategies, and performance insights to align stakeholders and drive decision‑making.
• Build and maintain strong relationships with artist management, artists, platform partners, and creators, positioning as a trusted expert in digital strategy and innovation.
• Other duties as assigned.

• 4+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
• Bachelor’s degree in Business, Marketing, or related field.
• Deep understanding of fandom culture, social platforms, and digital‑first product trends.
• Experience with website development, email marketing, short‑form content, and fan messaging is essential.
• Excellent cross‑functional communicator and collaborator with creative and commercial stakeholders.
• Demonstrated ability to oversee campaign ideation and execution.

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3‑weeks PTO for non‑exempt employees.
• 2‑weeks paid Winter Break.
• 10 company holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

Universal Music Group is an Equal Opportunity Employer.

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.