Principal Data Analyst

Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in‑person treatment. When combined with precision psychiatry and leading‑edge therapeutic techniques, we’re able to improve outcomes for those with mild‑to‑severe clinical depression, anxiety, and other mood disorders. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Most Comprehensive', and 'Best Online Therapy for Anxiety and Depression'.

We take an action‑oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

Brightside is looking for a versatile Principal Data Analyst to take on the principal role in its Analytics Department focused on growth analytics. This is a high impact role that will influence many aspects of the patient experience at Brightside and set the bar for analyst peers and data practitioners. This role will report to the Senior Director of Analytics and will primarily work with the central Growth product team.

This role will provide measurement, analysis and decision support related to the pre‑activation member journey and the growth funnel that drives it. This includes data subject matter ranging from marketing channel performance and campaign effectiveness to acquisition funnel conversion, onboarding engagement and activation rates. It also requires the ability to layer in cross‑domain knowledge to best understand the prospective member population.

This includes marketing channel origination and spend efficiency, demographics, insurance payer eligibility, referral and partnership sources, and the behavioral signals measured from first touch through to activation. The ideal candidate will combine deep expertise in growth marketing analytics, data modeling for data warehouse and analytics use cases, and report‑building in Tableau. Above all, they will excel at turning data into insight, and insight into a compelling story that drives business decisions.

Best fit candidates for Brightside thrive on self‑starter autonomy and will seek to wield both their creativity and best practice experience to tackle new and important problems in a fast‑paced, high stakes environment. Ultimately, the role will join a growing Data team that seeks to empower the broader organization with data.

• Provide primary analytics support for 1+ product‑oriented delivery teams (PODs) centered in the Growth POD
• Understand and interpret drivers of change in performance metrics and connect them to OKRs, marketing, clinical and financial outcomes
• Analyze and interpret transactional business data, event‑level product data, healthcare claims data, and other relevant information to identify trends and patterns
• Present and visualize insights, trends and performance of initiatives and experiments to leadership
• Develop and document data models to power KPI reporting and agentic analytics
• Engage in creative problem solving with systematic solutions

• Master’s degree or equivalent practical experience
• 8+ years of analytics experience
• Expert in working with data warehouse, building models, writing best in class SQL and cloud databases (like Google Cloud Platform)
• Experience with data visualization tools (like Tableau)
• Experience with dbt and developing and scaling a dbt project
• Experience with A/B experimentation
• Experience modeling with marketing, transactional and event‑level product data
• Ability to translate analysis results into business recommendations
• Experience using AI tools and MCPs to accelerate analytics work — from data exploration to insight generation
• Excellent written and verbal communication skills
• Self…